Assessment of forecast accuracy for the facade market. The mean absolute percentage error (MAPE) for the facade market size forecast was 1.9%. This error
was also low when broken down by market segment, where it averaged 1.6%.
We calculated forecast accuracy using the mean absolute percentage error (MAPE), which measures how much PMR’s forecasts differed, on average, from actual values:
where n is the number of periods (years) for which the variable is forecasted.
The assessment of forecast accuracy was based on data from the published report “The Facade Market in Poland in 2022” and its historical versions. The size
For our client PMR—one of the largest manufacturers and distributors of professional cosmetics in Poland, under the Fale Loki Koki brand—we conducted a comprehensive analysis of the professional face and body cosmetics market, with a particular focus on the competition and the growth potential of new segments.
Project Objectives
The client initiated a collaboration with PMR to explore the possibility of entering a new market. The main objective of the project was to analyze the opportunities and risks associated with this decision, as well as to identify key market segments and product groups with the greatest potential. As a result, Fale Loki Koki was able to make informed and strategic decisions regarding the development of its product offering and the building of a competitive advantage in the dynamic beauty sector.
Project Details
The project was carried out using several advanced research techniques that provided a comprehensive picture of the market:
Competitive Analysis Module (Desk Research): We conducted a detailed analysis of over 70 websites and social media profiles of professional cosmetics brands. Additionally, to verify the data, we used the Mystery Client technique, which allowed us to obtain reliable information about our competitors’ market practices.
B2B Research Module: We conducted a CATI survey of a sample of 300 beauty salons, which enabled us to identify the main product categories, purchasing factors, and sources of information about suppliers.
B2C Research Module: 1,000 individual customers participated in the CAWI survey. The goal of this part was to determine what percentage of adult Poles purchase professional face and body care products and to identify their purchasing preferences
Project Results
The client received a comprehensive report that included:
A description of market segments, broken down by player size and the potential of each segment.
Detailed analyses of the offerings, activities, and brand image of key competitors.
An analysis of pricing policy in the professional cosmetics segment and its retail resale.
Identification of trends related to the use of professional cosmetics in salons and models of collaboration between brands and salons.
A detailed analysis of the opportunities and risks associated with launching a new brand on the market.
What benefits did the PMR project bring?
Understanding the market structure and the position of competitors, which enabled better planning of development activities.
Identification of the most promising segments and product groups, which made it possible to focus investments and marketing efforts.
Gaining an understanding of the expectations of beauty salons and individual customers, which helped us better tailor our offerings and communication.
Building a competitive advantage by leveraging the latest market trends and business practices
Project Summary
PMR’s analysis of the professional face and body cosmetics market provided a solid foundation for Fale Loki Koki’s strategic decision-making. Thanks to a comprehensive research approach and reliable recommendations, the client gained the tools needed for dynamic growth and to build a strong position in the beauty market.
For one of the world’s three largest cloud computing service providers (IaaS/PaaS), PMR created a comprehensive map of the game development industry in selected countries of Central and Eastern Europe: Cyprus, the Czech Republic, Malta, Poland, and Hungary. The project aimed to provide the client with a detailed competitive analysis and a comprehensive overview of companies operating in the gaming market, enabling effective planning of sales and marketing activities
Project Objectives
The client—a global leader in cloud computing services—was looking for potential customers for its AWS solutions in the game development industry. The goal of the project was to create a comprehensive database of companies involved in the development and publication of computer, mobile, web, and console games in selected countries. This made it possible to present the current market situation, identify key players, and highlight the growth potential of the gaming industry in the region.
Project Details
PMR used advanced web scraping methods to compile data on more than 650 companies from Cyprus, the Czech Republic, Malta, Poland, and Hungary. Each company was assigned a set of indicators, such as:
Contact Information
Business Profile
Examples of productions
Year the company was founded
Scale of operations (employment, revenue)
The final data were verified by PMR analysts, ensuring the high quality and reliability of the database
Project Results
The result of the project is a comprehensive database that includes more than 650 companies involved in game development and publishing. The database contains detailed information about each company, including contact information, the latest financial results, headcount, and published game titles. This enables the quick identification of key business partners, analysis of market potential, and effective planning of sales and marketing activities.
What did the customer gain?
The PMR project enabled the client to:
Identification of potential AWS customers in the game development industry in selected countries of Central and Eastern Europe.
Obtaining detailed information about companies, including their business profiles, financial results, and employment figures.
A competitive analysis and mapping of the gaming market, which provided a better understanding of its structure and dynamics.
Developing a sales and marketing strategy based on reliable market data.
Summary
The gamedev industry map created by PMR provides a solid foundation for strategic decision-making by leaders in the IT and cloud services markets. Thanks to a comprehensive analysis and practical recommendations, the client has gained the tools needed for dynamic growth and to build a strong position in the gaming market in Central and Eastern Europe.
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For one of Europe’s largest telecommunications operators, our team conducted a comprehensive analysis of the cloud computing and data center market in selected countries in Central, Eastern, and Southeastern Europe: Croatia, the Czech Republic, Greece, Slovakia, and Hungary. The project involved both quantitative and qualitative research, and its goal was to provide the client with reliable information on market potential, competition, and trends shaping the cloud and data center industries in the region.
Project Objectives
The client, an active player in the data center market, needed comprehensive information about the markets in which it operates. PMR’s task was to:
Analysis of the competitive landscape in the data center market—identification of the key players, their market positions, and planned investments.
Determining market size based on key performance indicators (KPIs): facility capacity (MW), net and gross floor area (m²), and revenue.
An analysis of trends in the cloud computing and data center markets—with a particular focus on the impact of the geopolitical situation (the war in Ukraine, rising energy prices).
Gaining insight into the attitudes of business customers—understanding the needs, motivations, and expectations of companies that use cloud and data center services.
Identification of the major players in the data center market and their investment plans for the coming years.
Project Details
As part of the project, PMR carried out the following:
20 in-depth interviews (IDIs) with cloud and data center service providers (integrators, service providers, telecommunications operators), which provided an in-depth understanding of the supply-side perspective.
Quantitative research (CAWI and CATI) conducted on a total sample of 500 companies (demand side) across five countries in the region, which made it possible to collect detailed data on the expectations and preferences of business customers.
Desk research – an analysis of available sources and market data used to calculate key indicators describing the size and structure of the market in each country.
The collected data was used to develop five-year forecasts for the growth of the cloud and data center markets, taking into account both sector-specific factors and the macroeconomic environment in each of the countries studied.
Project Results
As a result of our research, we have prepared:
5 dedicated reports—detailed analyses of the cloud and data center markets for each of the countries surveyed.
Strategic Report – A comparison of individual markets in terms of potential, competition, and trends.
Executive One-Pager – Key Findings and Recommendations in Summary Form.
A database containing time series and forecasts for 2023–2027, describing the cloud computing and data center markets, as well as the broader context—the value of the IT market and a set of macroeconomic data for each of the five countries.
Database of quantitative research results—the complete set of data collected during the project.
What did our client gain?
The PMR project enabled the client to:
A better understanding of the structure and dynamics of the cloud and data center market in the CEE/SEE region.
Identification of key trends and factors influencing the industry's development, including the impact of the geopolitical and macroeconomic situation.
Building a competitive advantage through knowledge of the competition, investment plans, and the expectations of business customers.
More effective planning of development and investment strategies for the coming years.
Summary
PMR’s analysis of the cloud computing and data center market provides a solid foundation for strategic decision-making by leaders in the telecommunications and IT industries. Thanks to a comprehensive research approach and practical recommendations, the client has gained the tools needed for dynamic growth and to build a strong position in the cloud and data center markets in Central, Eastern, and Southeastern Europe.
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For Poland’s largest e-commerce platform, our team conducted a comprehensive study of the online resale market, aimed at providing the client with detailed data on the current state, trends, and potential of online resale in Poland. The project not only provided insight into the market structure but also identified key growth drivers and barriers to the industry’s development.
Project Objectives
The goal of the project was to provide the client with comprehensive information about the online resale market in Poland. As part of PMR’s activities, the following were planned:
An analysis of the size and structure of the online resale market—identifying key segments and the market shares of the largest players.
An analysis of the motivations and barriers related to buying and selling on the secondary market—understanding what drives consumers to use resale platforms and what holds them back.
An analysis of the economic context in the resale market—an assessment of the impact of macroeconomic and social factors on the industry’s development.
Project Details
As part of the project, the PMR team conducted a CAWI survey of a random, representative sample of 2,600 adult Poles. The survey collected data on:
Number of Buyers and Sellers on Online Platforms for Secondhand Products—An Analysis by Product Category.
Motivations, preferences, and constraints related to the purchase of resold goods—identifying the main reasons for using the secondary market and users’ most common concerns.
Ratings of the most popular websites for resale transactions—an analysis of platform popularity and preferred delivery methods.
In addition, we examined the motivations, preferences, and constraints associated with purchasing resold goods, as well as evaluations of the platforms most frequently chosen for resale transactions. Based on the above consumer research, data on the number of users and traffic on individual websites, and the client’s sales data, our team also estimated the size of the online market for used goods in Poland. The analysis resulted in the presentation of key metrics regarding the online resale market, including: total market value, sales figures for the largest product categories, and sales figures for the largest players.
Project Results
The report provided to the client included:
Summary of Key Findings from the Study – A Synthesis of the Most Important Conclusions and Trends.
Interpretation of Survey Results—An In-Depth Analysis of Consumer Attitudes and Behaviors.
Visual representation of data regarding:
resale market,
purchases made on the online secondary market,
the sale of products on the online secondary market,
motivation, but also users' concerns,
user preferences regarding platforms and delivery methods.
A Visual Representation of the Trust Index for the Online Resale Market – An Analysis of Consumer Trust in Resale Platforms.
Analysis of the Value of Purchase and Sale Transactions and the Value of the Online Resale Market in Poland—A Detailed Assessment of the Market’s Potential and Growth Dynamics
What benefits did the customer gain?
The PMR project enabled the client to:
A better understanding of the structure and dynamics of the online resale market in Poland.
Identification of key trends and barriers to the industry's growth.
Developing a marketing and sales strategy based on reliable data.
Assessment of growth potential and opportunities for expansion into new market segments.
Strengthening our leadership position in the e-commerce market by tailoring our offerings to consumer expectations.
Summary
PMR’s analysis of the online market for used goods in Poland provides a solid foundation for strategic decision-making by e-commerce industry leaders. Thanks to a comprehensive research approach and practical recommendations, the client has gained the tools needed for dynamic growth and to build a strong position in the resale market.
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For a company offering meal delivery services/dietary catering, we conducted a quantitative CAWI survey among customers of such services in Wrocław. The goal of the project was to provide accurate and reliable data that would enable the client to better understand the local market and plan marketing and sales activities more effectively.
Project Objectives
The study was designed to address key customer needs, such as:
Consumer segmentation—identifying and describing the most important target groups.
Data analysis to better understand the target audience—gaining insight into demographics, habits, and purchasing preferences.
Price sensitivity analysis – determining price acceptance levels and the factors influencing purchasing decisions.
Identifying key product features—determining which elements of the offering are the strongest drivers of purchase.
Determining Brand Awareness Levels – An Analysis of the Recognition of Meal-Delivery and Diet Catering Brands.
Identifying the most effective advertising media—determining the communication channels preferred by consumers.
Project Details
The survey was conducted among individuals who are responsible or jointly responsible for purchasing meal kits or dietary catering services in their households and who have used such services within the last 12 months. The CAWI survey was conducted on a sample of 100 respondents, selected using a stratified random sampling method that took into account gender, age, and regional office. The average time to complete the survey was 15 minutes.
Project Results
The client received a detailed report containing:
Consumer segmentation enhanced with personas—practical profiles of target groups that facilitate the personalization of offerings and communications.
User demographics and characteristics—a comprehensive overview of the market structure in Wrocław.
Shopping Habits and Preferences – An Analysis of Purchase Frequency, Product Selection, and Factors Influencing Decisions.
Price sensitivity analysis—determining price thresholds and demand elasticity.
Identifying key product features—highlighting the most important aspects of the offering that motivate customers to make a purchase (e.g., quality of ingredients, menu variety, convenience).
Brand Awareness Level – an assessment of consumer recognition of the most important brands.
Identifying the most effective advertising media—recommendations for investing in the most effective communication channels.
What did the customer gain?
Thanks to the PMR study, the client obtained answers to the business questions that mattered most to them. The results made it possible to:
An in-depth understanding of the local market and consumers of meal delivery/diet catering services in Wrocław.
Improving the precision of marketing and sales targeting.
Optimizing the product portfolio and pricing strategy using precise, verified data.
Identification of areas and recommendations for effective communication and building brand recognition.
Summary
The PMR survey of consumers of meal kits and diet catering services in Wrocław is a tool that enables companies in the diet industry to effectively expand their offerings, build a competitive advantage, and make informed business decisions based on reliable market data.
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For the market leader in financial services in Poland, we conducted a market study on leasing services to help the company develop an effective growth and marketing communications strategy.
Project Objectives
The client set several tasks for us:
an analysis of the popularity of leasing as a form of financing among Polish small and medium-sized enterprises (SMEs),
identifying the factors that companies consider when selecting a lessor,
an assessment of the quality of leasing services offered in Poland,
gathering information on plans for international expansion in the SME sector.
Project Details
In order to answer all of our client’s questions, we decided to conduct a market survey of leasing services using the CATI (Computer-Assisted Telephone Interviewing) method. We conducted over 400 interviews with a randomly selected sample.
We selected representatives of small and medium-sized private-sector companies as respondents. We reached out to business owners in the manufacturing, retail, construction, and service industries. We spoke exclusively with employees directly involved in the process of selecting a leasing service provider.
Project Results
Our client used the results of market research and analysis to tailor its current marketing communications to the expectations of the small and medium-sized enterprise sector.
He also developed an action plan that included information on:
the requirements of customers from various sectors of the economy,
the needs of companies based on the number of employees,
factors that influence the choice of a leasing provider,
companies' satisfaction with the quality of services provided by other lessors,
factors that increase the likelihood of using leasing.
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A client of PMR Consulting & Research—a global manufacturer of medical equipment—commissioned us to find a business partner operating in the pharmacy distribution channel. It was crucial for the client to identify, evaluate, and secure a partnership with a company with which the client could establish a long-term collaboration.
Project Details
The project consisted of two phases. As part of the first phase, based on the client’s criteria for selecting a business partner, the PMR team compiled a long list of distributors operating in the pharmacy channel.
The companies presented to the client met all the requirements—including, among other things, experience in working with pharmacies, geographic reach, product portfolio, and several other aspects.
The result of this phase was the compilation of a comprehensive list of companies that met the client’s criteria, along with brief profiles containing information about their product portfolios, the scope of services they offer, and their contact information.
As part of the second phase of the project, the list of potential partners was narrowed down to the companies that best met the client’s expectations. Consultants from PMR Consulting & Research then contacted these companies to determine their interest in the client’s offer and their willingness to establish a partnership.
The second phase of the project concluded with the preparation of a list of selected companies that the PMR team recommended as the most promising business partners for future collaboration.
Project Results
After the project was completed, the client was able to quickly and efficiently establish a relationship with a new partner and successfully expand its sales network in the pharmacy channel in Poland.
The market information provided by PMR, along with detailed company profiles, helped the client make strategic business decisions that will shape the direction of its business development in Poland in the coming years.
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For one of the leading companies operating in the Polish ERP implementation market, our team conducted a comprehensive analysis of the ERP software market. The project included both a quantitative study of the demand side and an in-depth analysis of the competitive landscape, as well as mapping of integrators and implementation firms. In addition, we developed forecasts for the ERP market’s growth for 2024–2028, providing the client with tools for strategic business management.
Project Objectives
A client, which is an implementation partner of one of the largest ERP software vendors, commissioned an analysis aimed at:
To determine the size and structure of the ERP market in Poland, with particular emphasis on the share of software that is central to its operations.
Analyzing the market's growth prospects and the factors influencing its growth.
To identify the motivations of business customers for implementing ERP systems, as well as their experiences and opinions regarding various vendors.
Gaining insights that enable a better understanding of the market situation and support the further development of the client's business strategy.
The project was designed to provide the client with reliable data that serves as the foundation for effective marketing and sales planning and for building a competitive advantage in the dynamic IT market.
Project Details
PMR conducted a quantitative survey of a sample of 100 medium and large companies across seven industries, using the CATI method. The survey provided detailed information on the motivations, experiences, and opinions of ERP system users. In addition, a number of indicators describing the value and structure of the ERP software market in Poland were calculated, and market growth forecasts for 2024–2028 were prepared.
As part of the project, a desk research analysis was also conducted, which made it possible to map out companies operating in the ERP market and identify the client’s direct competitors. As a result, the client gained a comprehensive understanding of the competitive landscape and current market trends.
Project Results
The client received a report consisting of two parts:
Analytical Section: This section presents historical value and volume metrics describing the ERP market, growth forecasts through 2028, and discusses the factors influencing the market. In addition, profiles of the client’s competitors have been prepared.
Research Section: The results of the quantitative research, including users' motivations and experiences, are discussed, and visualizations of the results are presented.
The client also received a database of companies operating in the Polish ERP market, containing information on their areas of operation, revenue, and the industries they serve. This provided the client with the tools to effectively manage its client portfolio and develop a long-term growth strategy.
What did the customer gain?
The PMR project enabled the client to:
A better understanding of the structure and dynamics of the ERP market in Poland.
Identifying key trends and factors influencing the development of the IT industry.
Building a competitive advantage through an understanding of the motivations and expectations of business customers.
More effective planning of marketing and sales activities, as well as optimization of the company's growth strategy.
Summary
PMR’s analysis of the ERP implementation market provides a solid foundation for IT industry leaders to make strategic business decisions. Thanks to a comprehensive research approach and practical recommendations, the client has gained the tools for dynamic growth and building a strong position in the ERP market in Poland.
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