Market Research on Mining Machinery

Our client—a leader in the mining industry’s machinery and spare parts sector—wanted to gain a better understanding of its customers in order to communicate with them more effectively and, as a result, improve its sales performance.

Project Objectives

The market research study on mining machinery that we were commissioned to conduct was intended to provide detailed information about customers, and above all:

an understanding of the entire procurement process and the decision-makers in the procurement area,
identification of key decision-making factors in the purchasing process,
identifying the specific needs of customers in terms of product solutions.

Project Details

The analysis of the mining market (both underground and open-pit) took into account:

market value mapping,
identifying decision-makers in the procurement process,
a detailed analysis of the purchasing process,
a description of the most important current and upcoming trends and changes in the market,
identification of key purchasing factors for each of the client's product categories

Project Results

From the very beginning of our collaboration, we made sure that our market research on mining machinery wasn’t just a source of dry facts, but that it would be useful for business. We therefore provided the client with numerous comments, explanations, and recommendations on how to apply the analysis results in day-to-day sales and marketing practices. Thanks to our approach, the client was able to develop a product strategy tailored to the needs of the local market.