Map of the Game Development Industry in Central and Eastern Europe – PMR Provides Support to a Global Cloud Computing Leader

For one of the world’s three largest cloud computing service providers (IaaS/PaaS), PMR created a comprehensive map of the game development industry in selected countries of Central and Eastern Europe: Cyprus, the Czech Republic, Malta, Poland, and Hungary. The project aimed to provide the client with a detailed competitive analysis and a comprehensive overview of companies operating in the gaming market, enabling effective planning of sales and marketing activities

Project Objectives

The client—a global leader in cloud computing services—was looking for potential customers for its AWS solutions in the game development industry. The goal of the project was to create a comprehensive database of companies involved in the development and publication of computer, mobile, web, and console games in selected countries. This made it possible to present the current market situation, identify key players, and highlight the growth potential of the gaming industry in the region.

Project Details

PMR used advanced web scraping methods to compile data on more than 650 companies from Cyprus, the Czech Republic, Malta, Poland, and Hungary. Each company was assigned a set of indicators, such as:

Contact Information
Business Profile
Examples of productions
Year the company was founded
Scale of operations (employment, revenue)

The final data were verified by PMR analysts, ensuring the high quality and reliability of the database

Project Results

The result of the project is a comprehensive database that includes more than 650 companies involved in game development and publishing. The database contains detailed information about each company, including contact information, the latest financial results, headcount, and published game titles. This enables the quick identification of key business partners, analysis of market potential, and effective planning of sales and marketing activities.

What did the customer gain?

The PMR project enabled the client to:

Identification of potential AWS customers in the game development industry in selected countries of Central and Eastern Europe.
Obtaining detailed information about companies, including their business profiles, financial results, and employment figures.
A competitive analysis and mapping of the gaming market, which provided a better understanding of its structure and dynamics.
Developing a sales and marketing strategy based on reliable market data.

Summary

The gamedev industry map created by PMR provides a solid foundation for strategic decision-making by leaders in the IT and cloud services markets. Thanks to a comprehensive analysis and practical recommendations, the client has gained the tools needed for dynamic growth and to build a strong position in the gaming market in Central and Eastern Europe.