Market Analysis of ERP System Implementations in Poland — Support for an IT Industry Leader

For one of the leading companies operating in the Polish ERP implementation market, our team conducted a comprehensive analysis of the ERP software market. The project included both a quantitative study of the demand side and an in-depth analysis of the competitive landscape, as well as mapping of integrators and implementation firms. In addition, we developed forecasts for the ERP market’s growth for 2024–2028, providing the client with tools for strategic business management.

Project Objectives

A client, which is an implementation partner of one of the largest ERP software vendors, commissioned an analysis aimed at:

To determine the size and structure of the ERP market in Poland, with particular emphasis on the share of software that is central to its operations.
Analyzing the market's growth prospects and the factors influencing its growth.
To identify the motivations of business customers for implementing ERP systems, as well as their experiences and opinions regarding various vendors.
Gaining insights that enable a better understanding of the market situation and support the further development of the client's business strategy.

The project was designed to provide the client with reliable data that serves as the foundation for effective marketing and sales planning and for building a competitive advantage in the dynamic IT market.

Project Details

PMR conducted a quantitative survey of a sample of 100 medium and large companies across seven industries, using the CATI method. The survey provided detailed information on the motivations, experiences, and opinions of ERP system users. In addition, a number of indicators describing the value and structure of the ERP software market in Poland were calculated, and market growth forecasts for 2024–2028 were prepared.

As part of the project, a desk research analysis was also conducted, which made it possible to map out companies operating in the ERP market and identify the client’s direct competitors. As a result, the client gained a comprehensive understanding of the competitive landscape and current market trends.

Project Results

The client received a report consisting of two parts:

Analytical Section: This section presents historical value and volume metrics describing the ERP market, growth forecasts through 2028, and discusses the factors influencing the market. In addition, profiles of the client’s competitors have been prepared.
Research Section: The results of the quantitative research, including users' motivations and experiences, are discussed, and visualizations of the results are presented.

The client also received a database of companies operating in the Polish ERP market, containing information on their areas of operation, revenue, and the industries they serve. This provided the client with the tools to effectively manage its client portfolio and develop a long-term growth strategy.

What did the customer gain?

The PMR project enabled the client to:

A better understanding of the structure and dynamics of the ERP market in Poland.
Identifying key trends and factors influencing the development of the IT industry.
Building a competitive advantage through an understanding of the motivations and expectations of business customers.
More effective planning of marketing and sales activities, as well as optimization of the company's growth strategy.

Summary

PMR’s analysis of the ERP implementation market provides a solid foundation for IT industry leaders to make strategic business decisions. Thanks to a comprehensive research approach and practical recommendations, the client has gained the tools for dynamic growth and building a strong position in the ERP market in Poland.