For one of the world’s three largest cloud computing service providers (IaaS/PaaS), PMR created a comprehensive map of the game development industry in selected countries of Central and Eastern Europe: Cyprus, the Czech Republic, Malta, Poland, and Hungary. The project aimed to provide the client with a detailed competitive analysis and a comprehensive overview of companies operating in the gaming market, enabling effective planning of sales and marketing activities
Project Objectives
The client—a global leader in cloud computing services—was looking for potential customers for its AWS solutions in the game development industry. The goal of the project was to create a comprehensive database of companies involved in the development and publication of computer, mobile, web, and console games in selected countries. This made it possible to present the current market situation, identify key players, and highlight the growth potential of the gaming industry in the region.
Project Details
PMR used advanced web scraping methods to compile data on more than 650 companies from Cyprus, the Czech Republic, Malta, Poland, and Hungary. Each company was assigned a set of indicators, such as:
Contact Information
Business Profile
Examples of productions
Year the company was founded
Scale of operations (employment, revenue)
The final data were verified by PMR analysts, ensuring the high quality and reliability of the database
Project Results
The result of the project is a comprehensive database that includes more than 650 companies involved in game development and publishing. The database contains detailed information about each company, including contact information, the latest financial results, headcount, and published game titles. This enables the quick identification of key business partners, analysis of market potential, and effective planning of sales and marketing activities.
What did the customer gain?
The PMR project enabled the client to:
Identification of potential AWS customers in the game development industry in selected countries of Central and Eastern Europe.
Obtaining detailed information about companies, including their business profiles, financial results, and employment figures.
A competitive analysis and mapping of the gaming market, which provided a better understanding of its structure and dynamics.
Developing a sales and marketing strategy based on reliable market data.
Summary
The gamedev industry map created by PMR provides a solid foundation for strategic decision-making by leaders in the IT and cloud services markets. Thanks to a comprehensive analysis and practical recommendations, the client has gained the tools needed for dynamic growth and to build a strong position in the gaming market in Central and Eastern Europe.
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For Poland’s largest e-commerce platform, our team conducted a comprehensive study of the online resale market, aimed at providing the client with detailed data on the current state, trends, and potential of online resale in Poland. The project not only provided insight into the market structure but also identified key growth drivers and barriers to the industry’s development.
Project Objectives
The goal of the project was to provide the client with comprehensive information about the online resale market in Poland. As part of PMR’s activities, the following were planned:
An analysis of the size and structure of the online resale market—identifying key segments and the market shares of the largest players.
An analysis of the motivations and barriers related to buying and selling on the secondary market—understanding what drives consumers to use resale platforms and what holds them back.
An analysis of the economic context in the resale market—an assessment of the impact of macroeconomic and social factors on the industry’s development.
Project Details
As part of the project, the PMR team conducted a CAWI survey of a random, representative sample of 2,600 adult Poles. The survey collected data on:
Number of Buyers and Sellers on Online Platforms for Secondhand Products—An Analysis by Product Category.
Motivations, preferences, and constraints related to the purchase of resold goods—identifying the main reasons for using the secondary market and users’ most common concerns.
Ratings of the most popular websites for resale transactions—an analysis of platform popularity and preferred delivery methods.
In addition, we examined the motivations, preferences, and constraints associated with purchasing resold goods, as well as evaluations of the platforms most frequently chosen for resale transactions. Based on the above consumer research, data on the number of users and traffic on individual websites, and the client’s sales data, our team also estimated the size of the online market for used goods in Poland. The analysis resulted in the presentation of key metrics regarding the online resale market, including: total market value, sales figures for the largest product categories, and sales figures for the largest players.
Project Results
The report provided to the client included:
Summary of Key Findings from the Study – A Synthesis of the Most Important Conclusions and Trends.
Interpretation of Survey Results—An In-Depth Analysis of Consumer Attitudes and Behaviors.
Visual representation of data regarding:
resale market,
purchases made on the online secondary market,
the sale of products on the online secondary market,
motivation, but also users' concerns,
user preferences regarding platforms and delivery methods.
A Visual Representation of the Trust Index for the Online Resale Market – An Analysis of Consumer Trust in Resale Platforms.
Analysis of the Value of Purchase and Sale Transactions and the Value of the Online Resale Market in Poland—A Detailed Assessment of the Market’s Potential and Growth Dynamics
What benefits did the customer gain?
The PMR project enabled the client to:
A better understanding of the structure and dynamics of the online resale market in Poland.
Identification of key trends and barriers to the industry's growth.
Developing a marketing and sales strategy based on reliable data.
Assessment of growth potential and opportunities for expansion into new market segments.
Strengthening our leadership position in the e-commerce market by tailoring our offerings to consumer expectations.
Summary
PMR’s analysis of the online market for used goods in Poland provides a solid foundation for strategic decision-making by e-commerce industry leaders. Thanks to a comprehensive research approach and practical recommendations, the client has gained the tools needed for dynamic growth and to build a strong position in the resale market.
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For a company offering meal delivery services/dietary catering, we conducted a quantitative CAWI survey among customers of such services in Wrocław. The goal of the project was to provide accurate and reliable data that would enable the client to better understand the local market and plan marketing and sales activities more effectively.
Project Objectives
The study was designed to address key customer needs, such as:
Consumer segmentation—identifying and describing the most important target groups.
Data analysis to better understand the target audience—gaining insight into demographics, habits, and purchasing preferences.
Price sensitivity analysis – determining price acceptance levels and the factors influencing purchasing decisions.
Identifying key product features—determining which elements of the offering are the strongest drivers of purchase.
Determining Brand Awareness Levels – An Analysis of the Recognition of Meal-Delivery and Diet Catering Brands.
Identifying the most effective advertising media—determining the communication channels preferred by consumers.
Project Details
The survey was conducted among individuals who are responsible or jointly responsible for purchasing meal kits or dietary catering services in their households and who have used such services within the last 12 months. The CAWI survey was conducted on a sample of 100 respondents, selected using a stratified random sampling method that took into account gender, age, and regional office. The average time to complete the survey was 15 minutes.
Project Results
The client received a detailed report containing:
Consumer segmentation enhanced with personas—practical profiles of target groups that facilitate the personalization of offerings and communications.
User demographics and characteristics—a comprehensive overview of the market structure in Wrocław.
Shopping Habits and Preferences – An Analysis of Purchase Frequency, Product Selection, and Factors Influencing Decisions.
Price sensitivity analysis—determining price thresholds and demand elasticity.
Identifying key product features—highlighting the most important aspects of the offering that motivate customers to make a purchase (e.g., quality of ingredients, menu variety, convenience).
Brand Awareness Level – an assessment of consumer recognition of the most important brands.
Identifying the most effective advertising media—recommendations for investing in the most effective communication channels.
What did the customer gain?
Thanks to the PMR study, the client obtained answers to the business questions that mattered most to them. The results made it possible to:
An in-depth understanding of the local market and consumers of meal delivery/diet catering services in Wrocław.
Improving the precision of marketing and sales targeting.
Optimizing the product portfolio and pricing strategy using precise, verified data.
Identification of areas and recommendations for effective communication and building brand recognition.
Summary
The PMR survey of consumers of meal kits and diet catering services in Wrocław is a tool that enables companies in the diet industry to effectively expand their offerings, build a competitive advantage, and make informed business decisions based on reliable market data.
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For one of the leading companies operating in the Polish ERP implementation market, our team conducted a comprehensive analysis of the ERP software market. The project included both a quantitative study of the demand side and an in-depth analysis of the competitive landscape, as well as mapping of integrators and implementation firms. In addition, we developed forecasts for the ERP market’s growth for 2024–2028, providing the client with tools for strategic business management.
Project Objectives
A client, which is an implementation partner of one of the largest ERP software vendors, commissioned an analysis aimed at:
To determine the size and structure of the ERP market in Poland, with particular emphasis on the share of software that is central to its operations.
Analyzing the market's growth prospects and the factors influencing its growth.
To identify the motivations of business customers for implementing ERP systems, as well as their experiences and opinions regarding various vendors.
Gaining insights that enable a better understanding of the market situation and support the further development of the client's business strategy.
The project was designed to provide the client with reliable data that serves as the foundation for effective marketing and sales planning and for building a competitive advantage in the dynamic IT market.
Project Details
PMR conducted a quantitative survey of a sample of 100 medium and large companies across seven industries, using the CATI method. The survey provided detailed information on the motivations, experiences, and opinions of ERP system users. In addition, a number of indicators describing the value and structure of the ERP software market in Poland were calculated, and market growth forecasts for 2024–2028 were prepared.
As part of the project, a desk research analysis was also conducted, which made it possible to map out companies operating in the ERP market and identify the client’s direct competitors. As a result, the client gained a comprehensive understanding of the competitive landscape and current market trends.
Project Results
The client received a report consisting of two parts:
Analytical Section: This section presents historical value and volume metrics describing the ERP market, growth forecasts through 2028, and discusses the factors influencing the market. In addition, profiles of the client’s competitors have been prepared.
Research Section: The results of the quantitative research, including users' motivations and experiences, are discussed, and visualizations of the results are presented.
The client also received a database of companies operating in the Polish ERP market, containing information on their areas of operation, revenue, and the industries they serve. This provided the client with the tools to effectively manage its client portfolio and develop a long-term growth strategy.
What did the customer gain?
The PMR project enabled the client to:
A better understanding of the structure and dynamics of the ERP market in Poland.
Identifying key trends and factors influencing the development of the IT industry.
Building a competitive advantage through an understanding of the motivations and expectations of business customers.
More effective planning of marketing and sales activities, as well as optimization of the company's growth strategy.
Summary
PMR’s analysis of the ERP implementation market provides a solid foundation for IT industry leaders to make strategic business decisions. Thanks to a comprehensive research approach and practical recommendations, the client has gained the tools for dynamic growth and building a strong position in the ERP market in Poland.
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For one of Poland’s largest aggregate producers, the PMR team conducted a comprehensive market analysis broken down by province. The project aimed to identify the regions with the greatest growth potential, enabling the client to optimize its investment and logistics strategies.
Project Objectives
The goal of the project was to provide insights into the regional diversity of the Polish aggregates market. The client gained detailed insights that enabled better planning of development strategies and investments, with the goal of maximizing market share while minimizing logistics costs. This analysis served as the foundation for making informed business decisions and building a competitive advantage in the dynamic construction sector.
Project Details
As part of the project, PMR analyzed and forecasted nearly 300 time series—about 20 for each province. Each indicator was closely linked to the aggregates market and reflected the scale of the market’s potential in a given region. This provided an in-depth understanding of local conditions, trends, and growth opportunities.
These indicators were then used to develop PMR’s proprietary attractiveness index. This tool, based on a proven linear ordering method, objectively aggregates large datasets into a single indicator that directly answers the question of where the aggregate market’s potential is greatest. As a result, the client received clear and comparable results for all regions of Poland.
Project Results
The client received a detailed report that:
He summarized the analysis and forecasts regarding the development of the aggregates market by province.
He presented the results of the regional attractiveness index in a precise and clear manner.
It highlighted the strengths and weaknesses of individual regions and provided basic information about each of them.
He directly addressed the question of which regions of Poland should be of critical interest to the client.
What did the customer gain?
The PMR project enabled the client to:
Identification of regions with the greatest market potential, which made it possible to focus investments and operational activities.
Reducing logistics costs through improved distribution and warehousing planning.
Building a competitive advantage by leveraging reliable market data and forecasts.
Making informed business decisions based on PMR's proprietary analytical tools.
Project Summary
PMR’s analysis of the regional aggregates market’s potential provided a solid foundation for the strategic development of one of Poland’s largest aggregates producers. Thanks to a comprehensive research approach and practical recommendations, the client gained the tools to build a strong market position and implement ambitious investment plans.
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For one of the global leaders in the medical device industry, our team conducted a two-stage study on the digitization of sales representatives’ interactions with healthcare professionals (HCPs), including laboratory and department heads in selected medical specialties. The goal of the project was to gain a deeper understanding of the readiness for and level of acceptance of remote forms of collaboration in Poland and Slovakia.
Key Research Topics
Healthcare Professionals' Readiness to Increase Remote Interactions – An Analysis of Openness to Digital Communication Tools.
Characteristics of interactions between sales representatives and HCPs—identifying the most effective models of collaboration.
Areas of remote collaboration and preferred communication channels—an overview of the topics and tools for which HCPs are willing to collaborate remotely.
Project Objectives
The client commissioned PMR to conduct a study to understand healthcare professionals’ perspectives on the digitization of interactions, the use of remote channels in various areas of collaboration, and their preferences regarding modern, technologically advanced communication solutions. The main objective of the project was to assess the readiness and level of acceptance for digitizing interactions between medical device representatives and HCPs in Poland and Slovakia.
Project Details
The study was conducted using a mixed-methods approach, which made it possible to obtain comprehensive and reliable data.
Phase 1 – Qualitative Research
The exploratory phase, which provided a better understanding of the respondents’ perspectives and enabled the development of preliminary hypotheses. The results of this phase made it possible to tailor the research tools to the specific characteristics of the market.
Stage 2 – Quantitative Study
Verification of hypotheses based on a representative sample of over 500 respondents, taking into account various medical specialties, years of experience, job titles, and types of medical facilities. The study utilized both the CAWI (online survey) and CATI (telephone interview) methods to reach a broad audience and accommodate their individual preferences.
Project Results
PMR provided the client with comprehensive, content-rich reports in three versions:
Summary of results for both countries
Segmentation of respondents by key criteria
Remote Work Acceptance Index
A Detailed Description of the Preferences and Factors Influencing the Perception of Remote Collaboration Among Representatives of the Public and Private Healthcare Sectors
The combination of quantitative and qualitative methods enabled an in-depth analysis of the respondents’ attitudes and expectations, which translates into high-quality recommendations for the client
What benefits did our client gain?
The PMR project enabled a global medical equipment manufacturer to:
A better understanding of HCPs' needs and expectations regarding the digitization of interactions
Developing effective strategies for communication and collaboration with key business partners
Implementation of innovative technological solutions that enhance the effectiveness of sales activities
Building a Competitive Advantage by Adapting the Offering to the Realities of the Digital Healthcare Market
Summary
The PMR study provides a solid foundation for making business decisions regarding the digitization of interactions in the healthcare industry. Thanks to a comprehensive analysis and practical recommendations, the client gained the tools to build long-term, valuable relationships with healthcare professionals and to increase the effectiveness of its marketing and sales efforts.
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