Assessment of forecast accuracy for the facade market. The mean absolute percentage error (MAPE) for the facade market size forecast was 1.9%. This error
was also low when broken down by market segment, where it averaged 1.6%.
We calculated forecast accuracy using the mean absolute percentage error (MAPE), which measures how much PMR’s forecasts differed, on average, from actual values:
where n is the number of periods (years) for which the variable is forecasted.
The assessment of forecast accuracy was based on data from the published report “The Facade Market in Poland in 2022” and its historical versions. The size
For Poland’s largest e-commerce platform, our team conducted a comprehensive study of the online resale market, aimed at providing the client with detailed data on the current state, trends, and potential of online resale in Poland. The project not only provided insight into the market structure but also identified key growth drivers and barriers to the industry’s development.
Project Objectives
The goal of the project was to provide the client with comprehensive information about the online resale market in Poland. As part of PMR’s activities, the following were planned:
An analysis of the size and structure of the online resale market—identifying key segments and the market shares of the largest players.
An analysis of the motivations and barriers related to buying and selling on the secondary market—understanding what drives consumers to use resale platforms and what holds them back.
An analysis of the economic context in the resale market—an assessment of the impact of macroeconomic and social factors on the industry’s development.
Project Details
As part of the project, the PMR team conducted a CAWI survey of a random, representative sample of 2,600 adult Poles. The survey collected data on:
Number of Buyers and Sellers on Online Platforms for Secondhand Products—An Analysis by Product Category.
Motivations, preferences, and constraints related to the purchase of resold goods—identifying the main reasons for using the secondary market and users’ most common concerns.
Ratings of the most popular websites for resale transactions—an analysis of platform popularity and preferred delivery methods.
In addition, we examined the motivations, preferences, and constraints associated with purchasing resold goods, as well as evaluations of the platforms most frequently chosen for resale transactions. Based on the above consumer research, data on the number of users and traffic on individual websites, and the client’s sales data, our team also estimated the size of the online market for used goods in Poland. The analysis resulted in the presentation of key metrics regarding the online resale market, including: total market value, sales figures for the largest product categories, and sales figures for the largest players.
Project Results
The report provided to the client included:
Summary of Key Findings from the Study – A Synthesis of the Most Important Conclusions and Trends.
Interpretation of Survey Results—An In-Depth Analysis of Consumer Attitudes and Behaviors.
Visual representation of data regarding:
resale market,
purchases made on the online secondary market,
the sale of products on the online secondary market,
motivation, but also users' concerns,
user preferences regarding platforms and delivery methods.
A Visual Representation of the Trust Index for the Online Resale Market – An Analysis of Consumer Trust in Resale Platforms.
Analysis of the Value of Purchase and Sale Transactions and the Value of the Online Resale Market in Poland—A Detailed Assessment of the Market’s Potential and Growth Dynamics
What benefits did the customer gain?
The PMR project enabled the client to:
A better understanding of the structure and dynamics of the online resale market in Poland.
Identification of key trends and barriers to the industry's growth.
Developing a marketing and sales strategy based on reliable data.
Assessment of growth potential and opportunities for expansion into new market segments.
Strengthening our leadership position in the e-commerce market by tailoring our offerings to consumer expectations.
Summary
PMR’s analysis of the online market for used goods in Poland provides a solid foundation for strategic decision-making by e-commerce industry leaders. Thanks to a comprehensive research approach and practical recommendations, the client has gained the tools needed for dynamic growth and to build a strong position in the resale market.
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At PMR Market Experts, we provide advice and support for your company's operations.
For a company offering meal delivery services/dietary catering, we conducted a quantitative CAWI survey among customers of such services in Wrocław. The goal of the project was to provide accurate and reliable data that would enable the client to better understand the local market and plan marketing and sales activities more effectively.
Project Objectives
The study was designed to address key customer needs, such as:
Consumer segmentation—identifying and describing the most important target groups.
Data analysis to better understand the target audience—gaining insight into demographics, habits, and purchasing preferences.
Price sensitivity analysis – determining price acceptance levels and the factors influencing purchasing decisions.
Identifying key product features—determining which elements of the offering are the strongest drivers of purchase.
Determining Brand Awareness Levels – An Analysis of the Recognition of Meal-Delivery and Diet Catering Brands.
Identifying the most effective advertising media—determining the communication channels preferred by consumers.
Project Details
The survey was conducted among individuals who are responsible or jointly responsible for purchasing meal kits or dietary catering services in their households and who have used such services within the last 12 months. The CAWI survey was conducted on a sample of 100 respondents, selected using a stratified random sampling method that took into account gender, age, and regional office. The average time to complete the survey was 15 minutes.
Project Results
The client received a detailed report containing:
Consumer segmentation enhanced with personas—practical profiles of target groups that facilitate the personalization of offerings and communications.
User demographics and characteristics—a comprehensive overview of the market structure in Wrocław.
Shopping Habits and Preferences – An Analysis of Purchase Frequency, Product Selection, and Factors Influencing Decisions.
Price sensitivity analysis—determining price thresholds and demand elasticity.
Identifying key product features—highlighting the most important aspects of the offering that motivate customers to make a purchase (e.g., quality of ingredients, menu variety, convenience).
Brand Awareness Level – an assessment of consumer recognition of the most important brands.
Identifying the most effective advertising media—recommendations for investing in the most effective communication channels.
What did the customer gain?
Thanks to the PMR study, the client obtained answers to the business questions that mattered most to them. The results made it possible to:
An in-depth understanding of the local market and consumers of meal delivery/diet catering services in Wrocław.
Improving the precision of marketing and sales targeting.
Optimizing the product portfolio and pricing strategy using precise, verified data.
Identification of areas and recommendations for effective communication and building brand recognition.
Summary
The PMR survey of consumers of meal kits and diet catering services in Wrocław is a tool that enables companies in the diet industry to effectively expand their offerings, build a competitive advantage, and make informed business decisions based on reliable market data.
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For one of Poland’s largest aggregate producers, the PMR team conducted a comprehensive market analysis broken down by province. The project aimed to identify the regions with the greatest growth potential, enabling the client to optimize its investment and logistics strategies.
Project Objectives
The goal of the project was to provide insights into the regional diversity of the Polish aggregates market. The client gained detailed insights that enabled better planning of development strategies and investments, with the goal of maximizing market share while minimizing logistics costs. This analysis served as the foundation for making informed business decisions and building a competitive advantage in the dynamic construction sector.
Project Details
As part of the project, PMR analyzed and forecasted nearly 300 time series—about 20 for each province. Each indicator was closely linked to the aggregates market and reflected the scale of the market’s potential in a given region. This provided an in-depth understanding of local conditions, trends, and growth opportunities.
These indicators were then used to develop PMR’s proprietary attractiveness index. This tool, based on a proven linear ordering method, objectively aggregates large datasets into a single indicator that directly answers the question of where the aggregate market’s potential is greatest. As a result, the client received clear and comparable results for all regions of Poland.
Project Results
The client received a detailed report that:
He summarized the analysis and forecasts regarding the development of the aggregates market by province.
He presented the results of the regional attractiveness index in a precise and clear manner.
It highlighted the strengths and weaknesses of individual regions and provided basic information about each of them.
He directly addressed the question of which regions of Poland should be of critical interest to the client.
What did the customer gain?
The PMR project enabled the client to:
Identification of regions with the greatest market potential, which made it possible to focus investments and operational activities.
Reducing logistics costs through improved distribution and warehousing planning.
Building a competitive advantage by leveraging reliable market data and forecasts.
Making informed business decisions based on PMR's proprietary analytical tools.
Project Summary
PMR’s analysis of the regional aggregates market’s potential provided a solid foundation for the strategic development of one of Poland’s largest aggregates producers. Thanks to a comprehensive research approach and practical recommendations, the client gained the tools to build a strong market position and implement ambitious investment plans.
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At PMR Market Experts, we provide advice and support for your company's operations.
