Market Study on Leasing Services
For the market leader in financial services in Poland, we conducted a market study on leasing services to help the company develop an effective growth and marketing communications strategy.
Project Objectives
The client set several tasks for us:
- an analysis of the popularity of leasing as a form of financing among Polish small and medium-sized enterprises (SMEs),
- identifying the factors that companies consider when selecting a lessor,
- an assessment of the quality of leasing services offered in Poland,
- gathering information on plans for international expansion in the SME sector.
Project Details
In order to answer all of our client’s questions, we decided to conduct a market survey of leasing services using the CATI (Computer-Assisted Telephone Interviewing) method. We conducted over 400 interviews with a randomly selected sample.
We selected representatives of small and medium-sized private-sector companies as respondents. We reached out to business owners in the manufacturing, retail, construction, and service industries. We spoke exclusively with employees directly involved in the process of selecting a leasing service provider.
Project Results
Our client used the results of market research and analysis to tailor its current marketing communications to the expectations of the small and medium-sized enterprise sector.
He also developed an action plan that included information on:
- the requirements of customers from various sectors of the economy,
- the needs of companies based on the number of employees,
- factors that influence the choice of a leasing provider,
- companies' satisfaction with the quality of services provided by other lessors,
- factors that increase the likelihood of using leasing.
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At PMR Market Experts, we advise and support your company's operations.
Krystian Gryzło
Senior Market Researcher
An Analysis of Poland's Regional Potential in the Context of the Aggregates Market
For one of Poland’s largest aggregate producers, the PMR team conducted a comprehensive market analysis broken down by province. The project aimed to identify the regions with the greatest growth potential, enabling the client to optimize its investment and logistics strategies.
Project Objectives
The goal of the project was to provide insights into the regional diversity of the Polish aggregates market. The client gained detailed insights that enabled better planning of development strategies and investments, with the goal of maximizing market share while minimizing logistics costs. This analysis served as the foundation for making informed business decisions and building a competitive advantage in the dynamic construction sector.
Project Details
As part of the project, PMR analyzed and forecasted nearly 300 time series—about 20 for each province. Each indicator was closely linked to the aggregates market and reflected the scale of the market’s potential in a given region. This provided an in-depth understanding of local conditions, trends, and growth opportunities.
These indicators were then used to develop PMR’s proprietary attractiveness index. This tool, based on a proven linear ordering method, objectively aggregates large datasets into a single indicator that directly answers the question of where the aggregate market’s potential is greatest. As a result, the client received clear and comparable results for all regions of Poland.
Project Results
The client received a detailed report that:
- He summarized the analysis and forecasts regarding the development of the aggregates market by province.
- He presented the results of the regional attractiveness index in a precise and clear manner.
- It highlighted the strengths and weaknesses of individual regions and provided basic information about each of them.
- He directly addressed the question of which regions of Poland should be of critical interest to the client.
What did the customer gain?
The PMR project enabled the client to:
- Identification of regions with the greatest market potential, which made it possible to focus investments and operational activities.
- Reducing logistics costs through improved distribution and warehousing planning.
- Building a competitive advantage by leveraging reliable market data and forecasts.
- Making informed business decisions based on PMR's proprietary analytical tools.
Project Summary
PMR’s analysis of the regional aggregates market’s potential provided a solid foundation for the strategic development of one of Poland’s largest aggregates producers. Thanks to a comprehensive research approach and practical recommendations, the client gained the tools to build a strong market position and implement ambitious investment plans.
Need more data?
At PMR Market Experts, we provide advice and support for your company's operations.
Need more data?
At PMR Market Experts, we provide advice and support for your company's operations.
Paweł Olszynka
Head ICT & Digital Market Analyst
Market Research on Mining Machinery
Our client—a leader in the mining industry’s machinery and spare parts sector—wanted to gain a better understanding of its customers in order to communicate with them more effectively and, as a result, improve its sales performance.
Project Objectives
The market research study on mining machinery that we were commissioned to conduct was intended to provide detailed information about customers, and above all:
- an understanding of the entire procurement process and the decision-makers in the procurement area,
- identification of key decision-making factors in the purchasing process,
- identifying the specific needs of customers in terms of product solutions.
Project Details
The analysis of the mining market (both underground and open-pit) took into account:
- market value mapping,
- identifying decision-makers in the procurement process,
- a detailed analysis of the purchasing process,
- a description of the most important current and upcoming trends and changes in the market,
- identification of key purchasing factors for each of the client's product categories
Project Results
From the very beginning of our collaboration, we made sure that our market research on mining machinery wasn’t just a source of dry facts, but that it would be useful for business. We therefore provided the client with numerous comments, explanations, and recommendations on how to apply the analysis results in day-to-day sales and marketing practices. Thanks to our approach, the client was able to develop a product strategy tailored to the needs of the local market.
Need more data?
At PMR, we advise and support your company's operations.
Need more data?
At PMR, we advise and support your company's operations.
Szymon Jungiewicz
Head Construction Market Analyst
