For the market leader in financial services in Poland, we conducted a market study on leasing services to help the company develop an effective growth and marketing communications strategy.

Project Objectives

The client set several tasks for us:

• an analysis of the popularity of leasing as a form of financing among Polish small and medium-sized enterprises (SMEs),
• identifying the factors that companies consider when selecting a lessor,
• an assessment of the quality of leasing services offered in Poland,
• gathering information on plans for international expansion in the SME sector.

Project Details

In order to answer all of our client’s questions, we decided to conduct a market survey of leasing services using the CATI (Computer-Assisted Telephone Interviewing) method. We conducted over 400 interviews with a randomly selected sample.

We selected representatives of small and medium-sized private-sector companies as respondents. We reached out to business owners in the manufacturing, retail, construction, and service industries. We spoke exclusively with employees directly involved in the process of selecting a leasing service provider.

Project Results

Our client used the results of market research and analysis to tailor its current marketing communications to the expectations of the small and medium-sized enterprise sector.

He also developed an action plan that included information on:

• the requirements of customers from various sectors of the economy,
• the needs of companies based on the number of employees,
• factors that influence the choice of a leasing provider,
• companies' satisfaction with the quality of services provided by other lessors,
• factors that increase the likelihood of using leasing.

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Need more data? At PMR Market Experts, we advise and support your company's operations.

Need more data? At PMR Market Experts, we advise and support your company's operations.

Krystian Gryzło

Senior Market Researcher

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