Assessment of forecast accuracy for the facade market. The mean absolute percentage error (MAPE) for the facade market size forecast was 1.9%. This error
was also low when broken down by market segment, where it averaged 1.6%.
We calculated forecast accuracy using the mean absolute percentage error (MAPE), which measures how much PMR’s forecasts differed, on average, from actual values:
where n is the number of periods (years) for which the variable is forecasted.
The assessment of forecast accuracy was based on data from the published report “The Facade Market in Poland in 2022” and its historical versions. The size
For our client PMR—one of the largest manufacturers and distributors of professional cosmetics in Poland, under the Fale Loki Koki brand—we conducted a comprehensive analysis of the professional face and body cosmetics market, with a particular focus on the competition and the growth potential of new segments.
Project Objectives
The client initiated a collaboration with PMR to explore the possibility of entering a new market. The main objective of the project was to analyze the opportunities and risks associated with this decision, as well as to identify key market segments and product groups with the greatest potential. As a result, Fale Loki Koki was able to make informed and strategic decisions regarding the development of its product offering and the building of a competitive advantage in the dynamic beauty sector.
Project Details
The project was carried out using several advanced research techniques that provided a comprehensive picture of the market:
Competitive Analysis Module (Desk Research): We conducted a detailed analysis of over 70 websites and social media profiles of professional cosmetics brands. Additionally, to verify the data, we used the Mystery Client technique, which allowed us to obtain reliable information about our competitors’ market practices.
B2B Research Module: We conducted a CATI survey of a sample of 300 beauty salons, which enabled us to identify the main product categories, purchasing factors, and sources of information about suppliers.
B2C Research Module: 1,000 individual customers participated in the CAWI survey. The goal of this part was to determine what percentage of adult Poles purchase professional face and body care products and to identify their purchasing preferences
Project Results
The client received a comprehensive report that included:
A description of market segments, broken down by player size and the potential of each segment.
Detailed analyses of the offerings, activities, and brand image of key competitors.
An analysis of pricing policy in the professional cosmetics segment and its retail resale.
Identification of trends related to the use of professional cosmetics in salons and models of collaboration between brands and salons.
A detailed analysis of the opportunities and risks associated with launching a new brand on the market.
What benefits did the PMR project bring?
Understanding the market structure and the position of competitors, which enabled better planning of development activities.
Identification of the most promising segments and product groups, which made it possible to focus investments and marketing efforts.
Gaining an understanding of the expectations of beauty salons and individual customers, which helped us better tailor our offerings and communication.
Building a competitive advantage by leveraging the latest market trends and business practices
Project Summary
PMR’s analysis of the professional face and body cosmetics market provided a solid foundation for Fale Loki Koki’s strategic decision-making. Thanks to a comprehensive research approach and reliable recommendations, the client gained the tools needed for dynamic growth and to build a strong position in the beauty market.
For one of the world’s three largest cloud computing service providers (IaaS/PaaS), PMR created a comprehensive map of the game development industry in selected countries of Central and Eastern Europe: Cyprus, the Czech Republic, Malta, Poland, and Hungary. The project aimed to provide the client with a detailed competitive analysis and a comprehensive overview of companies operating in the gaming market, enabling effective planning of sales and marketing activities
Project Objectives
The client—a global leader in cloud computing services—was looking for potential customers for its AWS solutions in the game development industry. The goal of the project was to create a comprehensive database of companies involved in the development and publication of computer, mobile, web, and console games in selected countries. This made it possible to present the current market situation, identify key players, and highlight the growth potential of the gaming industry in the region.
Project Details
PMR used advanced web scraping methods to compile data on more than 650 companies from Cyprus, the Czech Republic, Malta, Poland, and Hungary. Each company was assigned a set of indicators, such as:
Contact Information
Business Profile
Examples of productions
Year the company was founded
Scale of operations (employment, revenue)
The final data were verified by PMR analysts, ensuring the high quality and reliability of the database
Project Results
The result of the project is a comprehensive database that includes more than 650 companies involved in game development and publishing. The database contains detailed information about each company, including contact information, the latest financial results, headcount, and published game titles. This enables the quick identification of key business partners, analysis of market potential, and effective planning of sales and marketing activities.
What did the customer gain?
The PMR project enabled the client to:
Identification of potential AWS customers in the game development industry in selected countries of Central and Eastern Europe.
Obtaining detailed information about companies, including their business profiles, financial results, and employment figures.
A competitive analysis and mapping of the gaming market, which provided a better understanding of its structure and dynamics.
Developing a sales and marketing strategy based on reliable market data.
Summary
The gamedev industry map created by PMR provides a solid foundation for strategic decision-making by leaders in the IT and cloud services markets. Thanks to a comprehensive analysis and practical recommendations, the client has gained the tools needed for dynamic growth and to build a strong position in the gaming market in Central and Eastern Europe.
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At PMR Market Experts, we provide advice and support for your company's operations.
Need more data?
At PMR Market Experts, we provide advice and support for your company's operations.
