For one of the leading companies operating in the Polish ERP implementation market, our team conducted a comprehensive analysis of the ERP software market. The project included both a quantitative study of the demand side and an in-depth analysis of the competitive landscape, as well as mapping of integrators and implementation firms. In addition, we developed forecasts for the ERP market’s growth for 2024–2028, providing the client with tools for strategic business management.
Project Objectives
A client, which is an implementation partner of one of the largest ERP software vendors, commissioned an analysis aimed at:
To determine the size and structure of the ERP market in Poland, with particular emphasis on the share of software that is central to its operations.
Analyzing the market's growth prospects and the factors influencing its growth.
To identify the motivations of business customers for implementing ERP systems, as well as their experiences and opinions regarding various vendors.
Gaining insights that enable a better understanding of the market situation and support the further development of the client's business strategy.
The project was designed to provide the client with reliable data that serves as the foundation for effective marketing and sales planning and for building a competitive advantage in the dynamic IT market.
Project Details
PMR conducted a quantitative survey of a sample of 100 medium and large companies across seven industries, using the CATI method. The survey provided detailed information on the motivations, experiences, and opinions of ERP system users. In addition, a number of indicators describing the value and structure of the ERP software market in Poland were calculated, and market growth forecasts for 2024–2028 were prepared.
As part of the project, a desk research analysis was also conducted, which made it possible to map out companies operating in the ERP market and identify the client’s direct competitors. As a result, the client gained a comprehensive understanding of the competitive landscape and current market trends.
Project Results
The client received a report consisting of two parts:
Analytical Section: This section presents historical value and volume metrics describing the ERP market, growth forecasts through 2028, and discusses the factors influencing the market. In addition, profiles of the client’s competitors have been prepared.
Research Section: The results of the quantitative research, including users' motivations and experiences, are discussed, and visualizations of the results are presented.
The client also received a database of companies operating in the Polish ERP market, containing information on their areas of operation, revenue, and the industries they serve. This provided the client with the tools to effectively manage its client portfolio and develop a long-term growth strategy.
What did the customer gain?
The PMR project enabled the client to:
A better understanding of the structure and dynamics of the ERP market in Poland.
Identifying key trends and factors influencing the development of the IT industry.
Building a competitive advantage through an understanding of the motivations and expectations of business customers.
More effective planning of marketing and sales activities, as well as optimization of the company's growth strategy.
Summary
PMR’s analysis of the ERP implementation market provides a solid foundation for IT industry leaders to make strategic business decisions. Thanks to a comprehensive research approach and practical recommendations, the client has gained the tools for dynamic growth and building a strong position in the ERP market in Poland.
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For one of the global leaders in the medical device industry, our team conducted a two-stage study on the digitization of sales representatives’ interactions with healthcare professionals (HCPs), including laboratory and department heads in selected medical specialties. The goal of the project was to gain a deeper understanding of the readiness for and level of acceptance of remote forms of collaboration in Poland and Slovakia.
Key Research Topics
Healthcare Professionals' Readiness to Increase Remote Interactions – An Analysis of Openness to Digital Communication Tools.
Characteristics of interactions between sales representatives and HCPs—identifying the most effective models of collaboration.
Areas of remote collaboration and preferred communication channels—an overview of the topics and tools for which HCPs are willing to collaborate remotely.
Project Objectives
The client commissioned PMR to conduct a study to understand healthcare professionals’ perspectives on the digitization of interactions, the use of remote channels in various areas of collaboration, and their preferences regarding modern, technologically advanced communication solutions. The main objective of the project was to assess the readiness and level of acceptance for digitizing interactions between medical device representatives and HCPs in Poland and Slovakia.
Project Details
The study was conducted using a mixed-methods approach, which made it possible to obtain comprehensive and reliable data.
Phase 1 – Qualitative Research
The exploratory phase, which provided a better understanding of the respondents’ perspectives and enabled the development of preliminary hypotheses. The results of this phase made it possible to tailor the research tools to the specific characteristics of the market.
Stage 2 – Quantitative Study
Verification of hypotheses based on a representative sample of over 500 respondents, taking into account various medical specialties, years of experience, job titles, and types of medical facilities. The study utilized both the CAWI (online survey) and CATI (telephone interview) methods to reach a broad audience and accommodate their individual preferences.
Project Results
PMR provided the client with comprehensive, content-rich reports in three versions:
Summary of results for both countries
Segmentation of respondents by key criteria
Remote Work Acceptance Index
A Detailed Description of the Preferences and Factors Influencing the Perception of Remote Collaboration Among Representatives of the Public and Private Healthcare Sectors
The combination of quantitative and qualitative methods enabled an in-depth analysis of the respondents’ attitudes and expectations, which translates into high-quality recommendations for the client
What benefits did our client gain?
The PMR project enabled a global medical equipment manufacturer to:
A better understanding of HCPs' needs and expectations regarding the digitization of interactions
Developing effective strategies for communication and collaboration with key business partners
Implementation of innovative technological solutions that enhance the effectiveness of sales activities
Building a Competitive Advantage by Adapting the Offering to the Realities of the Digital Healthcare Market
Summary
The PMR study provides a solid foundation for making business decisions regarding the digitization of interactions in the healthcare industry. Thanks to a comprehensive analysis and practical recommendations, the client gained the tools to build long-term, valuable relationships with healthcare professionals and to increase the effectiveness of its marketing and sales efforts.
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At PMR Market Experts, we provide advice and support for your company's operations.
