Seeking a Business Partner in the Pharmacy Market

Project Objectives

A client of PMR Consulting & Research—a global manufacturer of medical equipment—commissioned us to find a business partner operating in the pharmacy distribution channel. It was crucial for the client to identify, evaluate, and secure a partnership with a company with which the client could establish a long-term collaboration.

Project Details

The project consisted of two phases. As part of the first phase, based on the client’s criteria for selecting a business partner, the PMR team compiled a long list of distributors operating in the pharmacy channel.

The companies presented to the client met all the requirements—including, among other things, experience in working with pharmacies, geographic reach, product portfolio, and several other aspects.

The result of this phase was the compilation of a comprehensive list of companies that met the client’s criteria, along with brief profiles containing information about their product portfolios, the scope of services they offer, and their contact information.

As part of the second phase of the project, the list of potential partners was narrowed down to the companies that best met the client’s expectations. Consultants from PMR Consulting & Research then contacted these companies to determine their interest in the client’s offer and their willingness to establish a partnership.

The second phase of the project concluded with the preparation of a list of selected companies that the PMR team recommended as the most promising business partners for future collaboration.

Project Results

After the project was completed, the client was able to quickly and efficiently establish a relationship with a new partner and successfully expand its sales network in the pharmacy channel in Poland.

The market information provided by PMR, along with detailed company profiles, helped the client make strategic business decisions that will shape the direction of its business development in Poland in the coming years.