L’Osteria Expands into Poland

News

L’Osteria, a German chain of Italian restaurants, plans to enter the Polish market. The chain already operates in eight European countries. L’Osteria—a chain of Italian restaurants that already has over 120 locations in Europe—plans to enter the Polish market. The chain is already present in eight European countries. In its home country of Germany, as well as in France, Austria, the Czech Republic, Luxembourg, Switzerland, the Netherlands, and England.

L’Osteria

The chain is expanding its locations through three different concepts. These include both stand-alone restaurants with parking and a children’s playground, as well as restaurants located in city centers with floor space of approximately 450–600 m². The chain plans to expand into new markets, including Poland, in partnership with franchisees.

This isn’t the first restaurant chain to consider entering the Polish market. The Pesto Cafe chain announced similar plans in mid-2019. Pesto Cafe, a Ukrainian restaurant chain, is also developing a concept based on Italian cuisine. So far, the chain has opened one location in Poland, at Galeria Młociny in Warsaw.

Is there room for another major player in the HoReCa market?

In 2018, the 10 largest chains accounted for an estimated 23% share of the foodservice market, which shows that the market remains unconsolidated. Currently, the market is dominated by two companies—McDonald’s and AmRest. They have the largest number of locations as well as the highest average revenue. Other typical players are merely background players. On the other hand, however, there is still room for new players in this rapidly growing market.

According to a survey conducted for the report “The HoReCa Market in Poland 2019” in December 2018, respondents asked about the types of dining establishments they feel are missing from the market expressed a fondness for milk bars. In this context, 37% of respondents mentioned these types of establishments (most often those aged 55 and older and from small households). Restaurants serving traditional Polish cuisine and those offering exotic, oriental cuisines are the types of establishments that about 30% of respondents feel are missing from the market. Residents of rural areas and small towns are particularly likely to point out the lack of such establishments, while residents of the largest cities are significantly less likely to indicate a need for them.

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Hume’s Institute stands for knowledge. PMR Market Experts stands for experience. When we join forces, you gain a competitive edge. See how we can support your business.

Justyna Zagórska

Senior Market Analyst

Industry Report

Retail