The Cosmetics Market in Poland, 2018

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The Cosmetics Market in Poland, 2018

The market is dominated by foreign drugstore chains, led by Rossmann, which holds a market share of over 22%, while the 10 largest retailers account for 52% of the market.
According to a PMR survey conducted for this report, a bonus item included at no extra charge (46%) and price discounts (44%) are the most preferred forms of promotion for cosmetic products.
The categories that will increase their market share by the end of the period analyzed by PMR compared to 2017 are primarily color cosmetics (an increase of 2.1 percentage points) and perfumes (1.8 percentage points) followed by dermocosmetics (0.3 percentage points).
The body care and bath products segment is the largest among the cosmetics market segments analyzed by PMR—its market share was 24.7% in 2017.
According to a survey conducted by PMR in January 2018 among a targeted group of Poles who had purchased cosmetics within the past 30 days, the percentage of consumers who consider drugstores to be their primary place of purchase for cosmetics ranges from 50% (for perfume) and 72% (for makeup).
Drugstores and beauty stores are the largest sales channel—44.6%. Discount stores come in second, with a share of nearly 12%.

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