Projected Decline in the DIY Market in 2020 Due to the COVID-19 Pandemic

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Projected Decline in the DIY Market in 2020 Due to the COVID-19 Pandemic

2019 was yet another consecutive year in which the value of the DIY retail market in Poland increased. The COVID-19 pandemic in 2020 abruptly brought this positive trend to a halt. According to PMR Forecasts in PMR’s latest report, “DIY Retail in Poland 2020. Market Analysis and Growth Forecasts for 2020–2025,” the value of this market will decline by 0.3% in 2020 compared to 2019.

Market Growth Halted by the COVID-19 Pandemic

Recent years have been marked by a very strong housing market, which has set new records in terms of the number of apartments under construction or completed. In addition, it has been a very good time for home renovations thanks to rising wages, low unemployment, support for household budgets through the “Family 500+” program, and, more generally, Poles’ growing interest in where they live and their desire to improve their living conditions.

Projected Decline in the Value of the DIY Market in 2020

The COVID-19 pandemic will bring the market’s period of prosperity to an abrupt halt. As a result, the value of the DIY retail market in Poland is projected to decline in 2020. However, according to PMR Forecasts, a 0.3% year-over-year decline is relatively modest compared to other segments of the non-food market.

The DIY market was positively impacted by stores remaining open during the pandemic (initially without restrictions, and later only on business days), the fact that some consumers decided to spend their time at home on home improvements, and the high number of newly completed apartments that require finishing regardless of the situation.

The Internet is the only channel through which it will gain

Among all sales channels in Poland’s DIY retail market, online sales are projected by PMR to have the highest growth rate. The growth of online sales is driven by major players launching new online stores, expanding the reach of existing stores, the growing number of internet users, and the increasing popularity of online shopping.

What’s more, the online sales channel is the only one that will post positive growth in 2020—and at a high rate, at that. However, the positive impact will not be as strong as in other segments of the non-food market—primarily because DIY stores remained open.

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