The organic food market in Poland was worth 1.1 billion PLN in 2018, according to data from the PMR report: The Organic Food and Natural Cosmetics Market in Poland 2019. Certified organic food is still a small segment, accounting for 0.4% of the food market. However, it has very strong growth prospects—it is growing three times faster than the market as a whole! 

Price Is the Main Barrier to Growth

Organic food has very strong growth prospects, in part because the rise in popularity of these products is still ahead of us. Currently, 23% of Poles say they buy organic food, according to a survey conducted by PMR for the report. The main barrier currently preventing the widespread adoption of these products is their high prices—44% of respondents cite this as the reason they do not buy organic food. However, the growing selection of organic food in discount stores, hypermarkets, and supermarkets—and even under grocery chains’ private labels—will make certified products more accessible to the average consumer.

The ECO trend is driving the growth of the natural cosmetics market

Natural cosmetics account for 4% of the total cosmetics market in Poland. This share is expected to grow in the coming years, and sales will be driven by trends related to a healthy lifestyle.

The natural cosmetics market in Poland was worth 0.9 billion PLN in 2018, according to data from the PMR report “The Organic Food and Natural Cosmetics Market in Poland 2019. Market Analysis and Growth Forecasts for 2019–2024.” Natural cosmetics already account for nearly 4% of the total cosmetics market’s value. However, this is still significantly less than in Western European countries, where this share can reach double digits.

Significant growth potential

Forecasts prepared for this report indicate that this segment will grow rapidly in the coming years—even twice as fast as the overall cosmetics market. The rise in popularity of natural cosmetics is linked, among other things, to consumers’ growing environmental awareness.

Consumers are trying, among other things, to avoid products tested on animals or those that contain large amounts of chemicals. The growing number of people who identify as vegan or vegetarian is also significant—this affects not only their diet but also their other purchasing decisions.

Hume’s Institute stands for knowledge. PMR Market Experts stands for experience. When we join forces, you gain a competitive edge. See how we can support your business.

Hume’s Institute stands for knowledge. PMR Market Experts stands for experience. When we join forces, you gain a competitive edge. See how we can support your business.

Agnieszka Skonieczna

Market Analysis Director

Industry Report

Retail

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