News

IKEA is the leader in the interior design market

IKEA remains the market leader in home furnishings, with a market share more than twice that of the next-largest competitor.

IKEA is the largest player in the furniture and home furnishings market in Poland. In 2018, the market leader recorded a market share in terms of revenue more than twice as large as that of the next-largest chain—Agata Meble. The top five also included a DIY chain—Castorama—alongside the furniture chains. Home improvement stores are increasingly focusing on home furnishings. One example is Leroy Merlin, which, following the example of furniture chains, launched an app in 2018 that allows customers to design their own kitchens.

What’s more, among the largest players on the Polish interior design market are not only chains that specialize primarily in this type of product. There are also players from the DIY segment, grocery store chains, and non-food discount stores that carry interior design items in their product lines.

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