The Artificial Intelligence Market in Poland in 2026: Companies Are Committing to Investments, but Are Not Ready for Large-Scale Implementations

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The Artificial Intelligence Market in Poland in 2026: Companies Are Committing to Investments, but Are Not Ready for Large-Scale Implementations

Although AI has dominated the narrative surrounding technological transformation, its actual impact on the Polish IT market remains limited for now. According to our report, “The Artificial Intelligence Market in Poland,” in 2025, AI-based solutions accounted for only a few percent of the total value of the IT market in Poland. At the same time, experts at PMR by Hume’s indicate that by 2031, AI’s share of the domestic IT market will triple. This means that the coming years will be a period of strategy review, as well as a test of companies’ ability to transition from experiments to scalable implementations.

AI is growing, but mainly as a project, not as a systemic change

Services remain the largest segment of the AI market in Poland, accounting for about one-third of its value. Analyses and interviews conducted by PMR Market Experts by Hume’s with market participants indicate that integration and implementation projects dominate—most often involving the integration of AI solutions with existing IT systems and business processes. Growth in this segment is driven by demand for practical applications—such as chatbots, agent-based solutions, generative systems, and automation. At the same time, many organizations are still in the experimental phase, resulting in projects that are interrupted, redefined, or implemented multiple times.

– We can clearly see that the market is shifting from a phase of enthusiasm to a phase of careful consideration. AI is no longer just a strategic buzzword in and of itself—it is becoming an element that must deliver measurable business results. Companies that are unable to link their implementations to specific processes and metrics are quickly reevaluating their approach.

Krzysztof Żelazowski

Market Data Analyst

Infrastructure is growing faster than organizational readiness

In 2025, spending on servers and IaaS services optimized for AI workloads grew the fastest. Despite this, the share of this market segment in Poland remains relatively low compared to global trends. While specialized data centers and GPU infrastructure are growing rapidly worldwide, investments in this area in Poland remain moderate.

Part of the demand for computing power is met outside the country or using standard server resources. At the same time, the first local infrastructure initiatives are emerging, such as the launch of the AI Factory by Beyond.pl at the data center campus in Poznań, as well as the PIAST AI Factory and Gaia AI Factory projects, which aim to create a technological foundation for the development of artificial intelligence in Poland.

Companies are announcing investments, but overall readiness is declining

In February 2026, our experts surveyed companies in Poland for the second time regarding their approach to AI. A comparison with the 2024 results shows a significant shift in attitude.

The percentage of companies that include AI in their strategy but do not have a clearly defined role for the technology rose from 31% in 2024 to 35% in 2026.
At the same time, fewer companies than before report being fully ready to implement AI across the entire organization (a decrease from 11.8% to 10.2%).

– The largest group—55.6% of companies—describes itself as partially ready but in need of further investment and preparation. This represents an increase compared to 2024 (52.9%). These figures show that AI is increasingly becoming part of corporate strategies, but there is still a lack of expertise and a structured implementation framework. The biggest challenge for 54% of companies is integrating AI with existing IT systems. Other barriers include concerns about data security and privacy (39%) and a shortage of qualified employees—particularly evident in large organizations.

Krzysztof Żelazowski

Market Data Analyst

Organizations are formalizing guidelines for the use of AI

One of the most telling market signals is the growing number of companies formalizing guidelines for employee use of AI. By 2026, 55% of companies will have defined the manner and scope of AI tool usage within their organizations—up from 39% in 2024. This means that the discussion surrounding AI is shifting from the question of “whether” to the question of “how and under what conditions.”

A study by PMR Market Experts by Hume’s shows that 75% of Poles have used AI tools in the past 12 months, compared to 57% in 2024. The use of paid versions of these tools is also growing rapidly—by 2026, nearly 35% of users were already using them, particularly among the youngest age groups. The main motivation for using AI at work is to save time (50% of responses), as well as to improve quality and reduce errors. Importantly, most respondents agree with the statement that employers should provide company AI tools.

This material is based on the report “The Artificial Intelligence Market in Poland: Market Analysis and Growth Forecasts for 2026–2031,” prepared by researchers at PMR Market Experts by Hume’s. The publication presents the current value and growth dynamics of the AI market in Poland, its industry structure, and budget allocation trends, as well as growth forecasts through 2031, taking into account macroeconomic and regulatory factors. The report highlights key trends, major providers, and implementation examples, demonstrating how AI supports cost optimization, process automation, and the building of a competitive advantage. It is a practical tool for companies planning investments in artificial intelligence and long-term growth based on new technologies.

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