A Study on the Use of Financial and Accounting Systems

An international IT solutions provider was planning to develop a growth strategy for Central and Eastern Europe for the coming years. To begin work on the strategy, it needed a better understanding of the market potential in Belarus. It therefore commissioned PMR to conduct a study on the use of financial and accounting systems among Belarusian companies.

Project Objectives

The purpose of the study was:

gaining an understanding of the IT solutions used in the field of finance and accounting,
assessing the extent to which accounting departments use innovative IT tools,
identifying the needs in this area among companies from various market sectors.

Project Details

The PMR team conducted more than 60 computer-assisted interviews* with representatives of accounting departments and management at Belarusian companies.

As part of the study, market information critical to the client was collected, such as:

the financial and accounting solutions currently in use,
user preferences,
unmet needs regarding these solutions,
key factors in selecting a supplier and the procurement process,
Identification of key competitors,
the distribution and sales model used by major competitors,
Key success factors in the Belarusian market.

The research process went very smoothly, allowing the client to receive detailed results in a short amount of time.

Project Results

The information provided by PMR on the market, trends, and competition enabled the client to gain a thorough understanding of the local market’s requirements and to assess the potential benefits and risks associated with entering the Belarusian market.