The ICT market in Poland is gaining momentum. Public investment and AI are driving growth in 2025

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The ICT market in Poland is gaining momentum. Public investment and AI are driving growth in 2025

The year 2025 brings further, steady growth for the Polish ICT market. According to our report, “The ICT Market in Poland: Market Analysis and Growth Forecasts for 2025–2030,” the market’s value will reach approximately 131 billion PLN this year, representing growth of nearly 4% year-over-year. Factors contributing to the sector’s strong performance include, among others, rising public sector spending, funds from the National Recovery Plan and the new EU budget framework, as well as recovering private consumption and an acceleration in business investment.

Steady growth despite macroeconomic uncertainty

The Polish ICT market continues to show positive growth despite significant risks in the economic environment. Among the most important are changes in international trade related to U.S. tariff policy, regulations on electricity prices, and the Monetary Policy Council’s decisions regarding interest rates. The development of artificial intelligence is also having an increasing impact on the market; on the one hand, it stimulates technological investment, while on the other, it leads to shortages of key components and rising prices throughout the supply chain.

– Despite these challenges, Poland remains an attractive destination for investors. The ICT market is benefiting from the ongoing need for digital transformation in both the private and public sectors. The number of companies operating in the industry has already exceeded 200,000, which represents more than a twofold increase compared to 2019.

Patryk Gawłowicz

Market Analyst

IT Equipment Leads Growth

In 2025, all segments of the IT market—hardware, services, and software—recorded positive growth. The hardware segment is growing the fastest, driven by consumer and business demand as well as government programs. As a result of the digitization of schools and the implementation of public projects, sales of laptops and tablets rose by as much as 32% this year. Large public tenders also provided a significant boost to the market. In August 2025, the results of a procurement process for the purchase of over 730,000 devices (laptops, tablets, and browser-based laptops) for schools throughout Poland were announced, with a total budget of 1.7 billion PLN.

Software and ERP are becoming increasingly important

Software vendors have also had a good year, particularly in the B2B segment and the public sector. The resumption of major implementation projects—which had been put on hold in previous years due to macroeconomic factors—led to an increase in corporate investment in specialized IT systems.

The ERP (Enterprise Resource Planning) segment plays a key role in the software market structure, as it contributes the most to the value of business applications in Poland. This is driven, among other things, by preparations for the implementation of the National e-Invoice System (KSeF) and new ESG-related reporting requirements. Currently, one in three companies in Poland uses ERP systems, and an increasing number of implementations are being carried out in the cloud, at the expense of on-premise solutions.

Cybersecurity and the Public Sector Lead the Way in Investment

Cybersecurity is becoming increasingly important in the structure of software spending. In 2025, corporate spending on network security applications and systems increased by about one-third, a result of ongoing digitization and the growing scale of threats related to data processing.

Although large companies remain the key customers for IT services, this year has definitely belonged to the public sector. Spending by the central and local governments rose by as much as 27% year-over-year, mainly due to the implementation of programs such as “Cybersecure Local Government” and projects to digitize education.

– The ICT market in Poland remains one of the key beneficiaries of digital transformation and public investment. Although the macroeconomic environment poses significant risks, the need to modernize infrastructure, implement IT systems, and enhance cybersecurity ensures that the sector maintains stable growth.

Patryk Gawłowicz

Marker Analyst

The ICT Market: A Stable Foundation and Long-Term Potential

Our team’s forecasts indicate that, following a period of strong growth in 2021–2022, the ICT market is entering a phase of more sustainable growth. Stable fundamentals, support from EU funds, and the growing importance of technologies—including AI, cloud computing, and cybersecurity—will be key factors shaping the structure and pace of the industry’s development in the coming years.

This material is based on the report “The ICT Market in Poland: Market Analysis and Growth Forecasts for 2025–2030,” prepared by PMR Market Experts by Hume’s. It presents a concise analysis of the current situation in the Polish information and communications technology market, along with forecasts for its development through 2030. The report includes data on the size and structure of the ICT market, including the hardware, software, and IT services segments, as well as key trends shaping the industry, such as the digitization of the public sector, the growth of cloud computing, cybersecurity, and artificial intelligence. The forecasts take into account the impact of macroeconomic factors, public and private investments, regulatory changes, and the main risks to the sector’s further development.

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