As we emphasize in the report “The Telecommunications Market in Poland 2024. Market Analysis and Growth Forecasts for 2024–2029,” the value of the telecommunications market in 2024 was 56 billion PLN, representing a 2% increase compared to 2023. This result is below the average for the past few years. This was influenced by factors such as weaker performance by mobile operators, declines in the landline market, and stagnation in the pay-TV market.

Moderate growth in market value

In 2024, the value of the telecommunications market in Poland was 56 billion PLN, representing a 2% year-over-year increase. This figure is below the average for recent years, due in part to:

• weaker performance by mobile operators,
• declines in the landline market,
• stagnation in the pay-TV segment.

Mobile telephony—a pillar of the market, but one that faces challenges

Mobile operators account for more than half of the telecommunications sector’s total revenue. In 2024, their share of the market declined, mainly due to:

• the largest of the planned MTR rate reductions (a 20% decline in the wholesale market value),
• lower revenue from equipment sales.

Despite these challenges, mobile operators have seen revenue growth, mainly thanks to the monetization of 5G services under the “more-for-more” model. Revenue from 5G services now accounts for nearly 30% of mobile operators’ total revenue from mobile services.

Fiber-optic Internet – an investment priority

• As of late November 2024, 7.7 million households were within the coverage area of broadband infrastructure.
• Fiber-optic technology now accounts for more than half of all access lines in Poland (in 2020, the figure was less than 30%).

However, infrastructure expansion does not directly translate into an increase in the number of subscribers. This is due to the following factors:

• no need for high-speed internet connections in some households (demographic factors, service costs),
• the development of 5G networks and the improvement of mobile access technology performance.

Challenges on the Horizon

• According to the European Commission, as of the end of 2023, fiber-optic networks reached more than 75% of households in Poland, but only 5% of them use very high-speed connections.
• Poland has committed to implementing the “Road to the Digital Decade” program, which aims to provide every user with a gigabit connection by 2030.

This poses enormous challenges for operators—both in terms of further network expansion and the effective commercialization of modern services. It will be crucial not only to invest in infrastructure, but also to educate the market and create attractive offers that will encourage customers to use ultra-fast internet.

Summary

The telecommunications market in Poland in 2024 is characterized by moderate growth and the increasing importance of 5G services and fiber-optic internet. The key challenges for the coming years include increasing the commercial use of modern infrastructure and achieving ambitious digital goals designed to ensure universal access to ultra-high-speed internet.

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Hume’s Institute stands for knowledge. PMR Market Experts stands for experience. When we join forces, you gain a competitive edge. See how we can support your business.

Paweł Olszynka

Head ICT & Digital Market Analyst

Industry Report

Digital & ICT

Telecommunications market in Poland 2025

Market analysis and development forecasts for 2025-2030

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