Online services market in Poland 2025

• Value and structure of the digital services market in Poland, broken down into the main service categories, including digital music, gaming, video services, digital entertainment, ticket purchases, digital publications, private healthcare, dating apps and eTransport
• Volume of the digital services market in Poland, measured by the number of users and subscribers, together with its structure by main service category
• Structure of the digital services market by payment model, including DCB, or Direct Carrier Billing, and non-DCB payments such as BLIK, Apple Pay, Google Pay, prepaid, debit and credit cards, SMS payments, Pay by Link, instant bank transfers and other methods
• Market structure by subscription-based services and services purchased on a one-off or occasional basis, including the share of subscriptions in the overall digital services market in Poland
• ARPU for individual digital services, indicating which services generate the highest average expenditure
• Structure of the digital services market value by services ordered and delivered online, such as music, video, games and e-books, and traditional services ordered online, including travel and ticket bookings, financial services, advertising, consulting and online food ordering
• Volume and value forecasts for 2025–2030 by individual service segment, including an assessment of development paths and market potential supported by analysts’ commentary and insights
• Results of PMR’s proprietary consumer research conducted using the CAWI method
• The digital services ecosystem in Poland, including a map of market players by service category and by start-ups and established companies, as well as an analysis of the development paths of the largest market participants

• Market value and structure: The report presents market conditions, forecasts and the structure of the digital services market in Poland by individual category, including subscription-based services.
• Support for business decisions: It supports strategy development, planning activities on the digital services market and assessing the impact of market changes, including the pandemic.
• Competition and development potential: The report analyses the profiles of leading market participants, the potential of the market and the factors influencing its development.

The report is intended for executives and professionals responsible for marketing, sales, strategy and business development at:

• Companies selling or providing digital services
• Distributors of digital services
• Providers of online trading platforms
• Telecommunications operators
• IT companies that specialize in selling systems that support the sale of online services
• Shopping platform providers
• Digital payment operators
• Entities planning to enter the e-commerce market for the sale of digital services
• Companies and foreign investors willing to enter into cooperation with entities operating on the Polish market of digital services
• Consulting, analytical and research companies