Mobile internet and value-added services market in Poland 2026

• Value and growth dynamics of the mobile internet market
• Total number of mobile internet subscribers in Poland, broken down by service model and post-paid/pre-paid access
• Smartphone sales in Poland
• Number of mobile connections used at fixed locations
• Analysis of ARPU generated by mobile internet services, including aggregate ARPU from mobile data transmission and ARPU from dedicated-access services
• Market shares of individual mobile internet providers by subscriber numbers and revenue
• Analysis of mobile data traffic, including average monthly data usage per SIM card, both overall and across individual MNO networks
• Mobile internet pricing and operators’ offers
• Trends in the development of 5G networks in Poland
• Profiles of mobile internet service providers
• Identification of the key global trends in the mobile internet market, including a comparison between Poland and other European countries

• A comprehensive market overview through 2030: The report presents the market’s value and growth dynamics for 2021-2024, together with forecasts through 2030 based on PMR’s econometric models.
• Reliable forecasts – PMR forecasts demonstrate a high degree of accuracy: The typical forecasting error is below 3%, making the forecasts a reliable basis for business decisions.
• In-depth market analysis: Analysis of macroeconomic and demographic factors – the report considers the impact of inflation, wages, demographic trends, the macroeconomic environment and geopolitical developments, including the war in Ukraine, enabling a more accurate assessment of future market behaviour.
• Detailed segment-level data: The report analyses areas such as carrier billing, A2P SMS and premium-rate SMS, as well as the market structure by operator, pre-paid/post-paid model and type of access (dedicated/mobile).
• Unique market data: Data on 5G technology and infrastructure – the report covers the development of 5G networks in Poland, including the number of base stations, network coverage and comparisons with other European markets. This information is particularly important for technology and telecommunications companies.
• Operator benchmarking based on unique indicators: The report includes profiles of the leading market players and benchmarks them using unique indicators, such as ARPU, number of base stations and data traffic by technology. This makes it possible to assess both the competitive landscape and a company’s own market potential.
• Practical supplementary materials: The report includes an Excel database that enables users to conduct their own analyses, prepare reports and build proprietary models.
• Strategic support: The report addresses key business questions: Which trends are shaping the market? Which services offer the greatest growth potential? How are fibre-optic networks and 5G affecting the market? What are the prospects for dedicated-access services? Which regulations will reshape the market?
• Experience and credibility: PMR and Hume’s Institute have over 20 years of experience, have researched 5,000 brands and are trusted by more than 600 clients, including 70% of Fortune 500 companies.
• A tangible competitive advantage: Developed by industry experts, the report helps companies anticipate future trends and adjust their sales, investment and marketing strategies accordingly. It provides a practical tool for making decisions based on facts rather than intuition.

Executive board members and marketing, sales, investment, and business development directors of:

• Telecommunications operators, regardless of their specialisation or market segment
• Cable television networks and local internet service providers
• Telecommunications and network equipment suppliers
• Content providers
• Chambers of commerce and industry organisations
• Banks, insurance companies and energy-sector businesses
• Domestic and international financial institutions, including banks, brokerage houses and investment funds
• All companies operating in the Polish telecommunications market, particularly those developing or planning to develop mobile internet and value-added services