Gaming market in Poland 2025

• Value-based analysis of the gaming industry in Poland across its various dimensions, with quantitative data accompanied by analytical commentary
• Market value measured by expenditure on video games, together with proprietary market development forecasts
• Structure of video game budgets and expenditure among Polish consumers, broken down by game type, including PC and console games, as well as mobile, browser and social games, with differences between generations taken into account
• Value of expenditure on video games in the subscription model
• Value of the video games market in Poland measured by the revenue of gaming companies operating in the country, including subsidiaries of international companies
• Value of the Polish video game development market measured by the revenue and market capitalisation of companies listed on the Warsaw Stock Exchange
• Size of the esports market in Poland, including key trends, an assessment of the sector’s condition, development prospects and a SWOT analysis
• Key consumer trends on the video games market in Poland, including the number and habits of Polish gamers, expenditure on video games and household ownership of gaming equipment
• Characteristics of the Polish video game industry

• Polish gamers and their habits: The report presents the number and profile of gamers, the platforms they use, their gaming frequency and motivations, as well as the most popular game categories and sources.
• Expenditure and gaming business models: The analysis covers expenditure levels, willingness to purchase games and the popularity of premium, free-to-play and subscription models.
• Directions of market development: The report assesses the potential of mobile and console gaming, the outlook for cloud gaming, forecasts for the number of gamers and household ownership of gaming equipment.
• Detailed analysis of value and trends in the Polish games manufacturers market
• Polish GameDev and its outlook: It provides an overview of the industry, the number of development studios, producers’ business models, the best-selling Polish games and the opportunities and risks shaping further market development.
• Leading game producers: The report presents the revenue of leading companies and profiles the largest gaming businesses in Poland.
• Gaming and other sectors of the economy: It analyses cooperation between the gaming industry and telecommunications, retail, fashion, esports, education and other sectors, as well as opportunities for these industries to participate in gaming-related revenue.

Executives and professionals responsible for marketing, sales and business development at:

• Gaming companies planning to list on the Warsaw Stock Exchange, including the Main Market and NewConnect
• Companies and non-commercial entities interested in sponsoring the gaming industry, including e-sports
• Foreign games producers planning to open branches in Poland
• Game developers aiming to diversify their business model
• Gaming equipment manufacturers
• Shops, retail and commercial chains selling games
• Digital game distribution channels
• Companies and foreign investors seeking to cooperate with entities operating in the Polish gaming industry
• Publishers and distributors of games, including international entities
• Consulting, analytical and research companies