Industry Report

Digital & ICT

B2B online retail market in Poland

B2B e-commerce market analysis and development forecasts for 2023-2028. Impact of inflation and war in Ukraine

Industry Report

Digital & ICT

B2B online retail market in Poland

B2B e-commerce market analysis and development forecasts for 2023-2028. Impact of inflation and war in Ukraine

More information about pricing and contents available via phone:

Languages available:

ENPL

Sector:

E-commerce

Scope:

PL

B2B online retail market in Poland

B2B e-commerce market analysis and development forecasts for 2023-2028. Impact of inflation and war in Ukraine

The report "B2B online retail market in Poland 2023" is market sizing of the B2B retail trade in the online channel in relation to the total market value, including traditional distribution. The Report presents the latest market trends resulting from technological developments and the behaviour of demand-side companies.

It also shows the breakdown of the market by industry and company size. The report also presents, among other things,

  • the shopping habits of companies,
  • the product categories most frequently purchased online,
  • the most popular online shopping channels,
  • the advantages and disadvantages of buying online as perceived by companies' representatives.

The market value was also analysed in the context of the macroeconomic situation and, on the basis of these analyses, development forecasts up to 2028 have been prepared. 

What information does the report include?

  • market value and growth rate
    • value of the B2B (online and offline) retail market in 2019-2022 and PMR forecast for 2023-2028
    • value of the B2B online retail market in 2019-2022 and PMR forecast for 2023-2028
      • market value and forecasts
      • share of online purchases in the overall B2B shopping market
  • key macroeconomic, demand-side, supply-side, technological and legal factors affecting the B2B online retail market in Poland
  • value of the B2B online retail market, by business type and location 
    • value of the B2B online retail market, by small, medium, and large companies
    • value of the B2B online retail market, by the buyer's industry:
      • industrial manufacturing
      • wholesale and retail
      • construction
      • transport and logistics
      • ICT
      • HoReCa
      • oher 
    • value of the B2B online market divided by voivodeships
  • market players and key relationships in the B2B online retail market in Poland
  • overview of companies purchasing via the internet
    • most frequently purchased product categories
    • purchasing process in each product category
    • online shopping (publicly accessible vs. B2B platforms) vs shopping on e-commerce platforms (marketplaces like Allegro, Amazon, eBay, etc.) vs EDI
    • aim of purchases
      • products and services for personal use
      • products for direct resale
      • products for resale after processing (semi-finished products for production, etc.)
    • purchasing solutions/tools and systems used
    • delivery methods
    • methods of payment
    • most frequently selected online B2B suppliers
    • opinion on key platforms (downsides of different tools – differentiation, UX – user experience of key providers – comparison of key platforms in terms of usability)
    • proportion of purchases in the subscription and one-off purchase model
       

What makes this report stand out?

The Report answers, for instance, the following questions:

  • What is the value of the B2B online retail market in Poland?
  • What trends dominate in the B2B online retail market?
  • What is the impact of the war in Ukraine on the B2B online retail market?
  • What is the impact of new technologies on the B2B online retail market?
  • How do legal regulations affect the B2B online retail market?
  • Which product categories are more likely to be bought online and which offline?
  • What is the ratio of B2B online retail to the traditional channel?
  • What is the trajectory of change for the number of orders in each product category?
  • Do companies expect suppliers to implement online purchasing systems?
  • Which online sales channels are used by companies in Poland?
  • How do companies look for suppliers?
  • What are the advantages and disadvantages of online shopping according to companies in Poland?

Who can benefit from this analysis?

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Industry Report

Digital & ICT

B2B online retail market in Poland

B2B e-commerce market analysis and development forecasts for 2023-2028. Impact of inflation and war in Ukraine

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