The report was prepared using data from a wide range of primary and secondary sources. Based on the data from individual sources, we developed independent calculations of key market indicators, including market volume, value of its individual segments, shares of major players, market growth rate, and other. These calculations were then compiled and cross-checked using econometric modelling and expert methods. As a result, an objective and error-free measurement method was developed for the analysed market, the results of which are presented in the report.
Subject matter
- value of the online retail market, broken down into sales in online stores and on e-commerce platforms
- growth rate for the e-commerce market and its individual segments
- forecasts of the market volume and structure (for 15 product categories)
- shares of the largest players in the online market and its individual categories
- findings of the PMR consumer survey among online buyers (broken down into 15 product categories)
- segmentation of online buyers (based on PMR research)
- trends and factors influencing the value of online sales (including demand-side, supply-side, technological, macroeconomic, and legal factors)
- profiles of the 15 largest players in the market
Geographic coverage:
The report covers online shopping in Polish online stores and purchases made by Polish customers at foreign stores and platforms.
Scope
The report covers sales breakdown into 15 product categories:
- Clothing and footwear
- Cosmetics
- Electronic equipment
- Food products
- DIY products
- Home furnishings
- Clothing and footwear accessories
- Pet products
- Baby accessories
- OTC and dietary supplements
- Sports goods
- Jewelry
- Household chemicals
- Books and multimedia
- Automotive accessories
