Non-prescription products market in Poland
An analysis of the non-prescription products market prepared by PMR experts presents the current market situation, growth forecasts, market value and structure, as well as important legal regulations, trends and events that will have an impact on the OTC segment in the years 2025-2030. An important part of the report contains data on sales of non-pharmacy and online OTC drugs and dietary supplements, as well as forecasts for the main categories of OTC drugs and dietary supplements until 2030.
The current edition discusses in detail such phenomena as: mass buy-out of medicines and dietary supplements, development of alternative sales channels as well as forecasts until 2030.
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- the size of the OTC market: value of sales of offline stores and pharmacies as well as entities operating on the internet: online pharmacies and online stores (in the case of dietary supplements)
- the size of sales of selected OTC categories in different distribution channels: offline stores and pharmacies, entities operating online
- development forecasts for the market and its distribution channels (offline stores and pharmacies, online stores, online pharmacies) for 2023-2028, together with an analysis of the key factors that will have impact on the market during the forecast period
- market conditions and long-term trends
- consumer behaviour, also regarding the frequency and places of making purchases: trends, characteristics of shoppers, recent changes in their behaviour, purchase plans for particular categories, factors decisive in selecting a given sales channel, situations in which OTC drugs and dietary supplements are purchased
- information on trends and sales in the following categories:
- urinary tract
- blood circulation and varicose veins products, including cardiac drugs
- omega fatty acids and fish oils
- analgesics and antipyretics
- magnesium, also combined with vitamin B6 and potassium
- muscles, bones and joints
- sports nutrition
- probiotics
- cold, flu, sinuses and runny nose products, including cough syrups
- sore throat or hoarseness
- digestion, gastric problems, liver and heartburn products
- nervous system products (sleep aids, tranquillisers and antidepressants)
- vitamin D
- vitamins and minerals (including vitamin complexes, electrolytes, individual vitamins – other than magnesium alone and vitamin D alone)
- hair, skin, nails
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- Expert assessment of the impact of events and trends on the market until 2030
- Detailed forecasts prepared taking into account the global epidemiological situation.
- Presented sales data verified by analysts.
- Results of PMR consumer survey on the impact of the coronavirus pandemic on OTC product purchases.
Kto skorzysta
Management representatives and decision makers from marketing, sales and business development representing:
- manufacturers of OTC drugs and dietary supplements as well as other parapharmaceuticals,
- companies specialising in the pharmacy sales of OTC drugs and dietary supplements as well as other parapharmaceuticals,
- entities involved in online and non-pharmacy distribution of OTC products and dietary supplements in Poland,
- advertising agencies operating in the pharmaceutical industry,
- private equity funds, financial institutions,
- research and academic institutions,
- embassies, government and industry agencies, banks.
Dietary supplements market in Poland
The report represents a detailed analysis of the dietary supplement market in Poland, along with 17 key product categories. It also presents market development forecasts for the years 2025-2030, at pharmacies and elsewhere. The following phenomena are discussed in detail: changes in consumer behaviour, the development of alternative sales channels, and forecasts until 2030.
The package includes the Excel file with the most important data from the report, allowing an analysis/aggregation of the data, and the executive summary of the report presented as a PowerPoint presentation containing charts/graphics.
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- dietary supplements market value for the years 2020-2023 along with development forecasts until 2030
- dietary supplements market structure for the years 2020-2023 along with development forecasts until 2030, broken down to:
- sales channels
- offline and online sales
- pharmacy and non-pharmacy sales
- breakdown of the pharmacy market for dietary supplements by product categories over the period 2021-H1 2025
- forecasts of price changes of dietary supplements and other macroeconomic factors
- demand-side, supply-side and legal factors affecting the market
- consumer behaviour, including places where dietary supplements are purchased and the characteristics of dietary supplements buyers
- major manufacturers in the pharmacy market in general and by product category
- the most popular dietary supplements brands in Poland
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- It contains the practical point of view of market players
- Shows hard sales data with comments from analysts, along with the results of consumer and B2B surveys
- Analyses the direct sales and private label market subgroups
- Compares distribution channels in terms of value and forecasts, along with consumer profiles
- Illustrates the strategies of the leading market players
Kto skorzysta
Executive board members and directors of strategy, marketing and sales at the following:
- producers and distributors operating on the food supplement market in Poland
- entities producing/selling drugs, food and cosmetics in Poland, and which plan to enter the dietary supplement market
- companies present in other countries and considering opening for business on the Polish market or planning to enter the market
- distribution companies (wholesalers, pharmacy chains, pharmacies and internet portals) and transport companies operating in Poland
- private label manufacturers
- agencies in the pharmaceutical industry and related fields dealing with the promotion and advertising of offers
- entities providing financial, educational, consultative, analytical and research services in the pharmaceutical industry
- companies looking for new investment opportunities or interested in taking over other companies in the dietary supplement industry
- scientific institutions active in the field of food supplements
- start-up companies interested in the market
- retail chains interested in developing their food supplement offer
Dermocosmetics market in Poland
The PMR's cyclical report on the dermocosmetics market in Poland discusses in detail the current situation on the market, taking into account dermocosmetics sales in three channels:
- pharmacies,
- health and beauty stores,
- internet.
The publication also provides an in-depth analysis of individual categories of dermocosmetics, including products for body, face, hair, hands and feet, eyes and eyelids, nails, as well as for children and men.
Co zawiera raport
- Comprehensive market analysis – historical data and current value of the dermocosmetics market in Poland, taking into account individual segments: body care, face care, hair care, dermocosmetics for children, legs and feet, eyes and eyelids, lips, arms and hands, for men, for pregnant women and after childbirth.
- Detailed analysis of non-pharmacy sales: value and structure of dermocosmetic sales in traditional offline health and beauty stores.
- Analysis of online sales of dermocosmetics through: e-pharmacies, online stores, e-commerce platforms.
- Five-year forecasts for the entire market, pharmacy, non-pharmacy and online sales, and for individual dermocosmetic categories in pharmacies.
- Leading dermocosmetics manufacturers: profiles including information on the share in the dermocosmetics market, financial standing, bestselling products and development plans.
- Places to buy dermocosmetics in Poland, including online and non-pharmacy sales.
Co wyróżnia raport
- Original forecasts prepared by a team of econometricians and market analysts will allow to develop a growth strategy for a company in the dermocosmetics services market
- A detailed analysis of sales channels in changing market conditions will allow to choose the optimal distribution strategy
- This publication is an essential tool for monitoring new trends in the market and assessing their impact on current and future financial performance
- Analysis of the competitive environment will allow to assess the chances of investing in a new segment and choosing an original offer
- The report also identifies potential niches, segments with high chances of success for investment, as well as areas already saturated, through detailed analysis of sales data (product strategy development)
- An essential tool in the development of pricing policy through the analysis of dermocosmetics' prices
- Analysis of marketing activities of major companies and their effects will allow comparison with competitors and selection of the most effective marketing campaign
Kto skorzysta
Management representatives, marketing, sales and finance directors representing:
- manufacturers and distributors of dermocosmetics,
- cosmetics manufacturers, pharmaceutical companies and others planning to enter the dermocosmetics sector,
- distributors of dermo-cosmetics in the internet channel,
- Retail chains specializing in the sale of cosmetics or seeking to expand their portfolio with these products,
- pharmacy chains and other distributors, e.g. pharmaceutical wholesalers,
- companies looking for investment opportunities or interested in company acquisitions e.g. private equity funds,
- companies specialising in providing research, consulting and analytical services,
- chambers of commerce, industry organisations.
Online non-prescription products market in Poland
The report provides an analysis of the online OTC market and 5-year forecasts of its development. Consumer characteristics and behaviour are also featured, along with an analysis of changes over time. The publication includes a chapter on the key players operating in the discussed market.
In addition, the report is supplied with information on:
- market size and sales value of online stores and online pharmacies,
- development forecasts for the market and its distribution channels,
- most important factors that will affect the market, with an analytical explanation of their impact.
The individual market segments are analysed, among others broken down into the following categories: OTC drugs, dietary supplements and dermocosmetics.
The report has been prepared taking into account the impact of inflation of the analysed products as well as the war in Ukraine and migration to Poland, current trends and legislative changes.
Co zawiera raport
- information on the size of the e-commerce market: sales value of online stores and online pharmacies (OTC drugs, food supplements and dermocosmetics),
- development forecasts for the market and its distribution channels (online stores and online pharmacies) for 2024-2029,
- development forecasts for online sales of dietary supplements and dermocosmetics,
- value of online sales of dietary supplements and dermocosmetics, by type of store,
- value share of each category of dermocosmetics and dietary supplements purchased online,
- most important past and expected events and trends, together with PMR analysts' assessment of their impact on the market value,
- demand-side, supply-side, technological, macroeconomic and demographic trends, along with an analytical discussion of their impact on the online OTC products market,
- impact of legal changes on the online market of OTC products,
- extensive profile of the consumer buying drugs, dietary supplements and dermocosmetics online, segmentation of buyers,
- bestselling categories of OTC drugs, dietary supplements and dermocosmetics,
- bestselling brands of dietary supplements and dermocosmetics,
- pickup methods for OTC product online orders (drugs, dietary supplements, dermocosmetics),
- price flexibility for selected dietary supplements and dermocosmetics,
- need to seek advice from a pharmacist when purchasing OTC products online: drugs, dietary supplements, dermocosmetics,
- size of unplanned purchases when buying OTC products online,
- leading online pharmacies and stores – profiles with information on the financial performance and product range, as well as estimated revenue from OTC online trade.
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- Includes original forecasts to 2029 prepared by a team of econometricians and market analysts
- Presents unique data on sales of OTC products in online shops
- Provides the necessary data for segmenting online shoppers
- An essential tool for monitoring new trends and developments in the OTC e-commerce market
- Facilitates analysis of competition and the impact of changes on current and future financial performance
- A key tool in the development of pricing policies for OTC products sold online
Kto skorzysta
Management representatives, directors of sales, marketing and finance departments, representing:
- manufacturers of OTC medicines, dietary supplements and dermocosmetics, as well as companies considering entering the OTC market,
- distributors of OTC products operating or considering Internet activities – e.g. pharmacies, shops, Internet platforms,
- manufacturers who operate or intend to sell their products via their own online shop,
- retail and drugstore chains that sell OTC products or wish to expand their offerings to include these products,
- cosmetics companies planning to enter the dermocosmetics sector,
- companies looking for investment opportunities or interested in company acquisitions e.g. private equity funds,
- Chambers of commerce, industry organisations.
Sports nutrition market in Poland
This publication presents the only available review of the market of nutritional supplements used by people practising sports in Poland, based on PMR's data. The report features the market value, growth prospects, as well as the sales channels for this type of products. An important part of the publication is a discussion of the findings from a survey conducted among nutritional supplement consumers, which provided insight into a number of trends in this market. In this edition of the report, we included an analysis of the impact of the COVID-19 pandemic on the nutritional supplement market and sport-related behaviour, such as the frequency and location of practising sports in Poland.
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- Value of the sports nutrition market in Poland in 2018-2020.
- Forecasts for 2021 in two scenarios.
- Value of the main nutrient categories.
- The most popular and recognisable nutritional supplement brands.
- Shares of sales channels: internet, physical stores, pharmacies, etc.; sales value in these channels, forecasts for 2021.
- Impact of the COVID-19 pandemic on individual sales channels.
- Profiles of nutritional supplement users.
- User profiles for each nutritional category.
- Main users and sales trends in the key nutritional categories, such as energy boosters, creatine, fat burners, vegan and whey proteins, recovery boosters, BCAA amino acids, weight gainers, testosterone boosters.
- Shopping trends for other products bought by athletes: isotonic and energy drinks, high-energy bars and gels, nutritional supplements for muscles, joints and tendons, magnesium shakes, salt tablets, herbal products.
- Profiles of major market players.
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- The analysis of the nutritional supplement market is an essential tool for manufacturers and other investors who want to develop business in this sector.
- It is also essential for nutritional supplement suppliers/distributors when estimating the market potential and conditions.
- It will also help devise a distribution strategy owing to a detailed analysis of sales channels' shares in the market.
- It will make it possible to assess the growth potential of individual sports nutrition categories.
- This publication is an indispensable tool for tracking new market trends and assessing their impact on the business current and future financial performance.
Kto skorzysta
- manufacturers of nutritional supplements for athletes, manufacturers of isotonic and energy drinks, high-energy bars and gels, dietary supplements and herbal products,
- suppliers: offline and online sports and specialised stores,
- retail chains,
- fitness gym chains,
- e-commerce platforms,
- offline and online pharmacies,
- online and offline nutritional supplement wholesalers,
- pharmaceutical wholesalers,
- companies interested in acquiring nutrition manufacturers or their distributors in the Polish market,
- private equity funds and investment funds,
- academic and research institutions,
- chambers of commerce and industry organisations.
OTC market in Romania
Gain comprehensive knowledge of the market for OTC medications and dietary supplements in Romania by reviewing this useful and timely report. It enables professionals working in strategy, sales and marketing divisions to make sound decisions based on the most recent analysis of the current state and prospects for expansion from 2018 to 2023. This report supplies a full prognosis for the overall market and its categories, in addition to analyses of the expected impacts of upcoming regulations, major trends, events and transactions on OTC market.
Co zawiera raport
- Over-the-counter market value, which includes all OTC products (drugs and non-drugs) recent sales and other key data describing the recent evolution and current status of the market
- Growth data that represents the Romanian OTC market and each main segment during the period 2018-2023
- Top OTC manufacturers engaged on the Romanian market
- Distribution channels for the OTC pharmaceuticals and dietary supplements in Romania
- Most successful OTC products in terms of sales
- Market reviews that reveal the implications of recent events and major corporate transactions for the market
- Legal and regulatory updates along with analysis of the effects of pending changes on market productivity
- Current advertising rules influencing the Romanian over-the-counter market
- Information about spending on advertising, prices and switches from Rx to OTC
- Consumer opinions about non-prescription drugs and dietary supplements usage and purchases
- Share of the pharmaceutical market in Romania currently held by the OTC segment.
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The report is recommended to be utilised while running or supervising business projects such as:
- Reviewing market condition and growth prospects
- Analysing competitive surroundings
- Corporate or project-based budgeting
- Adjusting the strategy to recent and predicted changes
- Preparing for the market entry process.
Kto skorzysta
Satisfied users of this OTC-focused report include business development, sales and marketing professionals working in:
- Companies involved in production, research and advertising of OTC medicines, dietary supplements and other OTC products for sale in Romania
- Wholesale distributors of OTC merchandise in Romania
- Retail distributors, including pharmacies, non-pharmacy stores and e-commerce engaged in sale of the over-the-counter drugs and dietary supplements
- Consultants, researchers and analysts studying the pharmaceutical sector
- Government and embassy organisations
- Financial institutions, banking and private equity firms.
OTC market in Hungary
This analysis supplies the market data needed to view current Hungarian OTC market performance, value and forecasts in an accurate context, together with expert explanations of complex issues. It also covers a broad range of topics that includes product sales, regulation of OTC sales and advertising, analysis of trends, and the latest updates on consumer preferences with regard to medicines and dietary supplements available for purchase without a prescription.
The report also supplies forecasts for OTC market development in Hungary from 2018 to 2023.
Co zawiera raport
- Market review that includes significant events, the latest updates on legal regulations with regard to OTC products manufacturing, distribution and advertising in Hungary
- Detailed growth prospects for the whole OTC market and its segments (therapeutic categories) in Hungary in 2018-2023
- In-depth analysis of the market impact of current trends, consumer behaviour and proposed changes to regulations on sales of OTC medicines and dietary supplements
- Distribution channels analysis containing the pharmacy, non-pharmacy and internet sales
- Hungary’s leading manufacturers of OTC products, their advertising expenses and activities
- Analysis of the bestselling products and product categories
- Consumer behaviour, preferences and attitudes toward the OTC medicines, dietary supplements and other OTC products
- Review of prices of OTC products on the Hungarian market and switches from Rx to OTC and from OTC to Rx
- Large collection of indicators that cover value, growth dynamics, share of OTC sales in Hungary to that of the country’s entire pharmaceutical sector, degree of saturation on this market, and explain structure of the over-the-counter market.
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The report will support the readers while conducting a wide range of tasks both on the operational and strategic level:
- Monitoring the market
- Analysing competition
- Budgeting and planning costs
- Building strategy
- Market entry planning.
Kto skorzysta
The report is an essential aid to the operations of sales and marketing, strategy and business development staff from:
- Manufacturers of OTC products (medicines, dietary supplements and other products sold without prescription in pharmacies) dedicated for sale in Hungary
- OTC medicines and dietary supplements wholesalers and retailers active in Hungary in the pharmacy and non-pharmacy distribution channels
- E-commerce enterprises offering medicines available without prescription
- Advertising companies involved in the pharmaceutical and medical business
- Consultants, researchers and academic professionals
- Embassies and government offices
- Financial institutions and private equity funds.
OTC market in Slovakia
Consult this informative report for the latest updates on and expert analysis of the current state and conditions on the OTC (over-the-counter) pharmaceuticals market in Slovakia. Study the changing regulations, new trends and new strategies of sector leaders that shape the market currently and in the near future. Monitor the data that describes market value, growth dynamics, sales totals, and 2018-2023 development forecasts in the Slovakian OTC medicines and dietary supplements sector. Follow the most up-to-date data about each of main segments: pharmacy, non-pharmacy and internet sales.
Co zawiera raport
- Value, growth, and sales data that describe performance of the over-the-counter market and its major players in Slovakia
- Developmental direction the market is expected to take in 2018-2023
- Segment analysis of pharmacy, non-pharmacy and online sales channels
- OTC bestsellers in Slovakia
- Top companies
- Switches from Rx to OTC
- OTC-related indices which contain for sample prices of OTC products, share of the Slovakian pharmaceutical market occupied by OTC sales, and OTC and dietary supplements market saturation
- Behaviour, preferences and attitudes of the OTC customers buying and using OTC products in Slovakia
- Advertising of OTC medicines and dietary supplements, including regulations and corporate spending
- Current and expected updates to regulations governing the market.
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The report will allow you to benefit from a wide range of data, analyses and forecasts while:
- Researching market conditions
- Evaluating prospects for growth, impact of recent events on sales of the company
- Corporate budgeting
- Creating strategy
- Competition analysis.
Kto skorzysta
This report was developed to support:
- Managers / specialists in sales, strategy and marketing departments at manufacturing companies that produce OTC medicines, dietary supplements and other OTC products
- Businesses that sell OTC products online, and in pharmacy and non-pharmacy distribution channels
- Wholesalers and retailers as well as advertising agencies supporting them in the Slovakian OTC market
- Importers of OTC products to Slovakia
- Educational and research institutes, governmental offices, embassies, business consultants and analysts involved in pharmaceuticals market in Slovakia.
OTC market in Central Europe
The report allows readers to compare the value, recent and current sales totals and forecasts for development in the markets for over-the-counter (OTC) medicines and dietary supplements in Central European countries, including Bulgaria, Hungary, Poland, Romania, Slovakia and the Czech Republic.
It also provides analysis of the influence of important trends and events on sales of OTC products, now and in the future.
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- Wide geographical coverage of the Central European region, including Bulgaria, Hungary, Poland, Romania, Slovakia and the Czech Republic
- Harmonised data enabling the comparative analysis of OTC market in the aforementioned countries using statistical data, indicators, conditions, regulations and future prospects
- Comprehensive analysis of the whole OTC market, its key segments and product categories
- Indices representing a wide variety of recent and current market elements, such as value, growth, structure, sales, as well as growth predictions for 2018 to 2023
- OTC market analysis by distribution channel and by therapeutic categories
- Bestselling over-the-counter medications and supplements
- Manufacturing companies active on the Central European OTC markets
- Distribution channels used on the market, including pharmacy, non-pharmacy and online sales
- Comparison of OTC market shares of the overarching pharmaceutical sectors in each country
- Sector-focused effects of price changes, Rx-OTC and OTC-Rx changes, advertising rules, recent trends, market events, regulations governing the market, and legal changes.
Co wyróżnia raport
- Uniform format of providing country-specific data enables companies to conduct a comparative analysis of Central European OTC markets
- Reliable forecasts with explanations for market development through 2023 assists in budgeting and business planning
- Thorough analysis of market trends and events, including experienced analysts’ assessments of influence of trends and events on market dynamics
- Expert analysis and explanations give a solid basis for creating and updating corporate strategy and sales programmes
- A wide scope of data, analysis and reviews enables the regular monitoring of the market events, trends and legal changes
- Data about distribution channels and profiles of key market players is useful while competitive environment analysis and/or distributor search.
Kto skorzysta
This report meets the business information needs of strategy, development, sales and marketing managers and experts from companies such as:
- Manufacturers of the OTC products and supplements conducting business in Central Europe or considering the market entry
- Distributors of pharmaceuticals (pharmacies, non-pharmacy, e-commerce) active in Central Europe, especially in Bulgaria, Hungary, Poland, Romania, Slovakia and the Czech Republic
- Retail and wholesale sellers specialised in OTC medications and dietary supplements
- Marketing agencies, consulting companies and research institutes offering support on the Central European pharmaceutical markets
- Finance and banking companies interested in the pharma market
- Government agencies, embassy officials and educational bodies.
