Sports nutrition market in Poland

Market analysis and development prospects

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Sports nutrition market in Poland

Market analysis and development prospects

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Non-prescription products

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PL

Sports nutrition market in Poland

Market analysis and development prospects

This publication presents the only available review of the market of nutritional supplements used by people practising sports in Poland, based on PMR's data. The report features the market value, growth prospects, as well as the sales channels for this type of products. An important part of the publication is a discussion of the findings from a survey conducted among nutritional supplement consumers, which provided insight into a number of trends in this market. In this edition of the report, we included an analysis of the impact of the COVID-19 pandemic on the nutritional supplement market and sport-related behaviour, such as the frequency and location of practising sports in Poland.

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What information does the report include?

Value of the sports nutrition market in Poland in 2018-2020.
Forecasts for 2021 in two scenarios.
Value of the main nutrient categories.
The most popular and recognisable nutritional supplement brands.
Shares of sales channels: internet, physical stores, pharmacies, etc.; sales value in these channels, forecasts for 2021.
Impact of the COVID-19 pandemic on individual sales channels.
Profiles of nutritional supplement users.
User profiles for each nutritional category.
Main users and sales trends in the key nutritional categories, such as energy boosters, creatine, fat burners, vegan and whey proteins, recovery boosters, BCAA amino acids, weight gainers, testosterone boosters.
Shopping trends for other products bought by athletes: isotonic and energy drinks, high-energy bars and gels, nutritional supplements for muscles, joints and tendons, magnesium shakes, salt tablets, herbal products.
Profiles of major market players.

What makes this report stand out?

The analysis of the nutritional supplement market is an essential tool for manufacturers and other investors who want to develop business in this sector.
It is also essential for nutritional supplement suppliers/distributors when estimating the market potential and conditions.
It will also help devise a distribution strategy owing to a detailed analysis of sales channels' shares in the market.
It will make it possible to assess the growth potential of individual sports nutrition categories.
This publication is an indispensable tool for tracking new market trends and assessing their impact on the business current and future financial performance.

Who can benefit from this analysis?

manufacturers of nutritional supplements for athletes, manufacturers of isotonic and energy drinks, high-energy bars and gels, dietary supplements and herbal products,
suppliers: offline and online sports and specialised stores,
retail chains,
fitness gym chains,
e-commerce platforms,
offline and online pharmacies,
online and offline nutritional supplement wholesalers,
pharmaceutical wholesalers,
companies interested in acquiring nutrition manufacturers or their distributors in the Polish market,
private equity funds and investment funds,
academic and research institutions,
chambers of commerce and industry organisations.

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