This comprehensive report delivers up-to-date value and growth data and incisive analysis of the powerful trends observed on the OTC (over-the-counter) market in the Czech Republic. It provides information describing consumer preferences, bestselling OTC medicines and dietary supplements, the legal and regulatory environment, and expert predictions for market growth and sales totals in each main therapeutic category. A look at the future of the market is possible through detailed development forecasts (total market as well as each of the largest categories) for 2018-2023.

Co zawiera raport

• Data representing recent and current market value, growth and sales by therapeutic categories
• Predictions for future growth in the OTC market in the Czech Republic from 2018 to 2023
• Leading OTC medicines and dietary supplements manufacturing companies participating on the market in the Czech Republic
• Advertising activities of pharmaceutical companies
• Top-selling OTC medicines and dietary supplements in the Czech Republic
• Influence of consumer behaviour and preferences, as well as recent and anticipated events and trends on the OTC market value assessed by experienced PMR analysts  
• Data and analysis of current market conditions in the pharmacy, non-pharmacy and online retail segments of the market
• Saturation level for the national over-the-counter drugs market
• Pharmaceutical market share claimed by OTC products on this market
• Historical data that enables readers to track recent development of the market and its segments
• Regulations with the most impact on this market and rules to be implemented in the near future.

Co wyróżnia raport

The report will be valuable while:

• Planning the expenses of a business on this market while budgeting for the following years
• Analysing the market prospects while decision-making regarding a new investment in the region or launching a new private healthcare business
• Observing market activity of competing companies
• Staying informed of important new changes, regulations, trends and events on this market
• Reviewing market situation and growth forecasts in the Czech Republic.

Kto skorzysta

Reach for the report if you work as a marketing, sales or business development expert at:

• Company that manufacture OTC medicines, dietary supplements and well as other OTC products
• Wholesaler and retailer (pharmacy and non-pharmacy) companies, or online stores offering medicines and OTC products
• Importer of OTC products
• Advertising agency involved in the promotion of pharmaceuticals
• Financial institution or bank investing in pharma markets
• Academic, business research and consulting firms
• Government office and embassy.

This analysis presents a comprehensive look at the market for over-the-counter (OTC) pharmaceuticals in Bulgaria. The market value also includes OTC non-drugs, such as dietary supplements. The publication examines distribution via pharmacy, non-pharmacy and online channels, and provides data describing recent growth, current value and future prospects in 2018-2023.

After reading this report, readers will benefit from expert analyses of difficult topics, trend analysis, coverage of anticipated legal and regulatory changes, updates on significant market events, and information on companies currently at the top of Bulgaria’s OTC market.

Co zawiera raport

• Market data that describes the direction and degree of recent development on the OTC market in Bulgaria
• Analysis of the OTC product market value by therapeutic categories and by distribution channel
• Analysis of the impacts of leading trends, regulations, significant M&A transactions and other factors affecting market development
• Current indicators that reflect the value, growth and expected direction of OTC market development in Bulgaria
• Expected growth in terms of value of the OTC market in Bulgaria for the 2018-2023 period including the therapeutic categories
• Top-selling medicines available without prescription and dietary supplements on Bulgaria’s OTC market
• Widely-recognised companies engaged in the manufacture on this market, including information about prices and advertising strategies 
• Switch from Rx to OTC drugs: recent switches and regulations
• Recent changes in legal framework for the activity on the OTC drugs and supplements in Bulgaria
• Consumer preferences characterising the OTC market in Bulgaria
• Share of the entire pharmaceutical market in Bulgaria occupied by the OTC segment
• Saturation level of the OTC market in Bulgaria.

Co wyróżnia raport

The data and analyses regarding OTC market in Bulgaria are recommended to be used while: 

• Market and competition monitoring
• Assessing the impact of the recent trends and events on company’s sales
• Strategic and operational planning
• Corporate and project budgeting 
• Decision making for investment purposes
• Business planning for a market entry project.

Kto skorzysta

This report was compiled for experts involved in sales, marketing and strategic development at:

• Companies that manufacture OTC products for sale in Bulgaria
• Businesses engaged in online, pharmacy and non-pharmacy sales of OTC products
• Wholesale distributors of over-the-counter medicines and dietary supplements in Bulgaria, as well as importers
• Logistics, marketing, and research institutions working in the pharmaceutical sector
• Consulting, academic and government institutions active in the pharmaceutical industry
• Financial institutions, banking and private equity funds.