Industry Report

Digital & ICT

Online services market in Poland

Market analysis and development forecasts for 2025-2030

Industry Report

Digital & ICT

Online services market in Poland

Market analysis and development forecasts for 2025-2030

More information about pricing and contents available via phone:

Languages available:

ENPL

Sector:

E-commerce

Scope:

PL

Online services market in Poland

Market analysis and development forecasts for 2025-2030

The report is a comprehensive analysis of the digital services market in Poland, featuring detailed data from 2019–2024 and forecasts through 2030. It covers market value and dynamics, spending structure, preferred payment methods (BLIK, cards, Direct Billing, and others), the share of subscriptions, competitive landscape, and the results of a PMR x Hume’s survey conducted on a sample of 1,620 respondents. The report segments the market into areas such as e-tickets, digital content, beauty services, e-health, fintech, food delivery, and more. Based on proven econometric models, it provides valuable insights for companies planning growth in the e-services sector.

What information does the report include?

  • value and dynamics of the e-services market in Poland
  • spending structure in the e-services market by key service categories
  • volume and dynamics of the e-services market in Poland
  • value and volume structure of the e-services market by subscriptions and one-time transactions
  • analysis of individual payment methods
  • evaluation of specific e-services market categories
  • market development forecasts for e-services, broken down by segments
  • SWOT analysis
  • key market players
  • results of PMR Market Experts by Hume’s research

What makes this report stand out?

  • This is the only publication presenting the economic situation and forecasts for the digital services market in Poland.
  • It analyses the structure of the Digital Services market by individual service categories.
  • It presents the competition profile and the potential of the digital services market in Poland.
  • Indicates the share of subscriptions in the total digital services market.
  • It provides a tool for building a strategy for action and involvement in the digital services market.
  • The report takes into account the impact of the pandemic on the market.

Who can benefit from this analysis?

The report will benefit marketing, sales, strategy and business development executives and professionals from the following categories of companies:

  • Digital service sales companies/digital service providers
  • Distributors of digital services
  • Providers of online trading platforms
  • Telecommunications operators
  • IT companies that specialize in selling systems that support the sale of online services.
  • Shopping platform providers
  • Digital payment operators
  • Entities planning to enter the e-commerce market for the sale of digital services
  • Companies and foreign investors willing to enter into cooperation with entities operating on the Polish market of digital services   
  • Consulting, analytical and research companies
  • Universities, research institutes, industry associations
  • Domestic and foreign financial institutions (banks, brokerage houses, investment funds, insurers)

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Industry Report

Digital & ICT

Online services market in Poland

Market analysis and development forecasts for 2025-2030

Online services market in Poland 2025 | PMR Market Experts

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