Industry Report

Online retail market in Poland 2025

E-commerce market analysis and development forecasts for 2025-2030

Industry Report

Retail

Online retail market in Poland 2025

E-commerce market analysis and development forecasts for 2025-2030

Download information materials

More information about pricing and contents available via phone:

+48 782 011 000 sales@pmrcorporate.com

Languages available:

PLEN

Sector:

E-commerce

Scope:

Poland

Online retail market in Poland 2025

E-commerce market analysis and development forecasts for 2025-2030

A comprehensive analysis of the Polish e-commerce market, covering 2021-2024 and development forecasts through 2030. The report presents the value and structure of the market by product category and sales channel, including online stores and e-commerce platforms, and analyses the macroeconomic, demographic, technological and regulatory trends affecting the sector.

It includes detailed data on the number of online stores, consumer behaviour, popular payment and delivery methods, and the growing role of cross-border shopping. The report also analyses the leading market players, price forecasts for individual segments and the key drivers of market development, making it an essential source of knowledge for companies planning their strategies and investments in the e-commerce market.

Get access

What information does the report include?

Market value
Structure of the total market value by e-commerce platforms and online stores
Structure of the total market value by segment and product category
Forecasts for the overall market and individual segments and product categories
Revenue of the largest players on the overall market and in individual segments and product categories
Product scope covering clothing and footwear, cosmetics, electronic equipment, groceries and DIY products
Geographical scope covering online purchases from Polish online stores, as well as purchases made by Polish consumers from international online stores and platforms

What makes this report stand out?

Comprehensive market overview: Detailed data on the value and structure of the Polish e-commerce market in 2021-2024, together with forecasts through 2030.
Econometric forecasts: Precise forecasts for the market, sales channels and product categories, based on statistical models and macroeconomic analysis.
Sales channel analysis: A comparison of the role of online stores and e-commerce platforms, including the position of leading Chinese platforms.
Consumer behavior: Insights into Polish consumers’ preferences, including online shopping frequency, devices used, payment methods and delivery options.
Benchmarking and competition analysis: The report enables companies to compare their performance with the overall market structure and leading players.
Support for strategy and investment decisions: The data supports decision-making by management boards, sales and marketing teams, and financial institutions.
Additional materials: The package includes an Excel database for independent analysis and modelling.
Proven methodology and experience: The report is prepared by PMR Market Experts, drawing on more than 20 years of market experience and a well-established forecasting methodology.

Who can benefit from this analysis?

Executives, decision makers from marketing and sales departments, representing:

Online stores
E-commerce platforms
Retail chains planning to launch an online store
Manufacturers, distributors and importers
Logistics companies
Providers of solutions for online stores
Payment system providers

STEP 01

Contact the seller:

Once you have selected the report you are interested in, please contact our sales team.

You will receive detailed information about the publication, price, and terms of purchase.

STEP 02

Filling out the form:

After accepting the offer, you will receive a link to the order form with a request to fill it out.

STEP 03

Finalizing your purchase:

After paying the invoice, you will receive immediate access to the report on the mypmr.pro platform, provided that the report has already been published.

In the case of pre-sale reports, publication takes place on the announced date – the material will then automatically appear in your account.

Already have an account? Log in and go to the customer panel. New users go through a short registration process when making their first purchase.
If you have any questions, please email us at sales@pmrcorporate.com or contact us by phone.