REFERENCES

"WIELICZKA" SALT MINE

The PMR by Hume’s Institute team conducted a comprehensive analysis of the school and family tourism market in selected provinces of Poland for the “Wieliczka” Salt Mine. The project included a benchmarking analysis of 50 competing facilities, as well as an analysis of offering models, pricing policies, digital communication, and educational activities.

The report contained conclusions and recommendations that served as valuable guidance in planning the development of the “Wieliczka” Salt Mine’s offerings and marketing activities.

Share: