The healthcare market in Poland is rapidly shifting toward a model in which an increasing portion of patient care is moving outside traditional medical facilities. Telecare, remote monitoring of health parameters, and the development of consumer- and clinical-grade med-tech devices are ushering in a new era for the sector—one that is more decentralized, accessible, and data-driven.

Analyses by PMR Market Experts indicate that in Poland, both patients’ willingness to use telehealth and healthcare providers’ willingness to invest in solutions that enable real-time monitoring are on the rise. As a result, the tele-care segment is becoming a key component of health services development strategies in the coming years.

What is driving the growth of telecare and home monitoring?

The combination of technological, demographic, and social changes means that remote care is becoming a natural complement to traditional in-office visits.

Changes in Patient Behavior After the Pandemic

During the pandemic, telemedicine became a necessity, and patients began using remote consultations on a massive scale. Today, they increasingly view them as a convenient and quick alternative, especially for chronic conditions, follow-up appointments, and care for the elderly.

Patients report being more open to combining in-person care with remote care and to using health monitoring devices at home.

Advances in Med-Tech and Wearables

Modern devices—from blood pressure monitors and glucose meters to ECG sensors, Holter monitors, pulse oximeters, and smartwatches—enable precise measurement of health parameters at home, while also allowing data to be transmitted to a doctor or a clinical monitoring platform.

These technologies not only support diagnosis but also enable the early detection of abnormalities, thereby reducing the risk of hospitalization.

Pressure to Improve the Efficiency of the Healthcare System

Healthcare facilities face the challenge of a growing number of patients, a shortage of specialists, and rapidly rising operating costs. Telecare helps relieve pressure on the system by enabling patient monitoring outside the clinic, reducing the number of follow-up visits, and increasing the efficiency of doctors’ work.

The analyses available in the Reports section indicate that healthcare providers are increasingly viewing remote monitoring not as an add-on, but as a key component of the new healthcare delivery model.

Telecare: What Is the Structure of These Services in Poland?

The telecare market in Poland is developing across several complementary segments that together form a new healthcare architecture.

1. Telemedicine — Remote Consultations and Diagnosis

The most developed component is telemedicine, which includes online consultations, e-prescriptions, e-referrals, and tele-visits. Although this segment has already reached maturity, it continues to grow in the areas of long-term care, psychiatry, and chronic diseases.

2. Remote Home Monitoring

This is the segment with the greatest growth potential. It includes devices and systems for real-time monitoring of parameters such as blood pressure, heart rate, oxygen saturation, heart rhythm, blood glucose levels, body weight, and sleep quality. The data can be analyzed automatically and transmitted to a doctor, nurse, or monitoring center.

Data available in the “Forecasts” section indicate that, over the next few years, this segment will grow the fastest, driven by an aging population and an increase in the number of patients with chronic diseases.

3. Care for Seniors and Patients with Chronic Conditions

Telecare is particularly appealing for the care of older adults who require regular check-ups but are not always able to leave their homes. The introduction of home monitoring allows for an earlier response to deteriorating health and reduces the need for hospitalization.

4. Advanced Analytical Systems

More and more often, telecare solutions use algorithms that analyze sequences of measurements. These systems can automatically detect anomalies, assist doctors in decision-making, and flag cases that require intervention.

Benefits for Patients and Healthcare Providers

Telecare is creating a new value model that benefits both patients and healthcare providers.

Greater accessibility and convenience

Patients are able to contact their doctor without having to travel to the facility, and continuous monitoring gives them a greater sense of security. This is particularly important for patients with cardiovascular disease, diabetes, or respiratory disorders.

Better health outcomes

By detecting abnormalities early, telehealth reduces the risk of emergency room visits, hospitalizations, and emergency interventions. As a result, long-term chronic care models become more stable and predictable.

Improved system efficiency

Remote monitoring relieves doctors of the burden of routine follow-up visits, and medical facilities can optimize their schedules and reduce operating costs. From a business perspective, telehealth allows organizations to scale up their operations with fewer resources.

What is holding back the faster development of telecare?

Despite its growing potential, the market still faces several challenges.

Lack of uniform technological standards

Med-tech solutions come from a variety of manufacturers and are not always compatible with medical providers’ systems. Integrating patient data is one of the most important challenges of the coming years.

Unclear funding rules

Telecare currently operates mostly outside the public system, which limits its availability and scale. The lack of reimbursement for monitoring devices and telecare services is slowing the market’s growth, especially in long-term care.

Digital Skills Shortage

Some patients—especially older ones—still have difficulty using apps and electronic devices. Service providers must invest in education and simplified user interfaces.

Outlook for the Telecare Market Through 2030

According to an analysis by PMR Market Experts, the growth of telecare services in Poland will be driven by several key trends:

• the growing number of patients with chronic conditions and seniors,
• the integration of med-tech devices with telemedicine platforms,
• the development of data-driven analytical systems,
• the growing importance of 24/7 monitoring in cardiology, diabetes, and pulmonology,
• potential changes to the public financing system.

The telecare segment will grow not only in the private sector but also as a tool to support public care—particularly in the areas of rehabilitation, senior care, and the early detection of complications.

Support in market analysis and investment planning

The growing telehealth sector is opening up new opportunities for healthcare providers, medical device manufacturers, technology companies, and investors. However, it is crucial to understand the potential of individual service models, patient needs, and competitive dynamics.

Let’s talk

PMR Market Experts offers consulting services to help business owners, management teams, and investors assess potential, analyze trends, design portfolios, and develop strategies and product differentiation. We assist with market analysis, the design of supply models, and the evaluation of their profitability. Our data and forecasts help drive sound business decisions and shape effective strategies.

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Hume’s Institute stands for knowledge. PMR Market Experts stands for experience. When we join forces, you gain a competitive edge. See how we can support your business.

Hume’s Institute stands for knowledge. PMR Market Experts stands for experience. When we join forces, you gain a competitive edge. See how we can support your business.

Dariusz Śmiejkowski

Chief Executive Officer