Retail market of home appliances, electronics and digital media in Poland

Market analysis and development forecasts for 2025-2030

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Retail market of home appliances, electronics and digital media in Poland

Market analysis and development forecasts for 2025-2030

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Languages available:

ENPL

Sector:

Non-food

Scope:

PL

Retail market of home appliances, electronics and digital media in Poland

Market analysis and development forecasts for 2025-2030

This is the 10th edition of the report on the retail market for consumer electronics, home appliances and electronics, along with an analysis of key trends and growth forecasts. It contains detailed information on each segment: TV, photo, large home appliances, small home appliances, computers, phones and distribution channels. For the purposes of the report, an in-depth study of consumer purchasing habits was also conducted.

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What information does the report include?

Retail market value of consumer electronics, home appliances, and electronic equipment, broken down into more than 15 segments, including: Small Home Appliances, Large Home Appliances, Printers, Smartwatches, Cameras, Phones, TVs, and Electric Scooters (split by stationary and online sales).
Market growth forecasts up to and including 2030, including individual distribution channels
Analysis of trends and factors influencing the market
Value and forecasts for individual distribution channels, including: specialty stores, grocery stores, and internet
List and profiles of major market players
Results of a consumer survey

What makes this report stand out?

The report will help you assess the biggest challenges and identify the channels and product segments with the best prospects:

Presents a comprehensive overview of the Polish retail market of household appliances, consumer electronics and white goods, as well as its selected segments.
Provides a reliable assessment of the situation in the sector and the opportunities that exist within it.
Includes exclusive 5-year forecasts for the total market and its segments, based on advanced econometric methods.
Includes a detailed analysis of trends affecting the retail market of household appliances, consumer electronics and white goods, as well as its selected segments.
Includes a comprehensive analysis of all sales channels, including channels, where the sale of electronic equipment is not a core segment.
Analyzes the competitive environment and the largest players on the Polish market.

Who can benefit from this analysis?

Managers responsible for sales, marketing and development at the following businesses:

retail chains with a portfolio of audio and video equipment, household appliances and consumer electronics
wholesale food chains (hypermarkets, discount stores) with a portfolio of audio and video equipment, household appliances and electronics
online stores and trading platforms
producers of household appliances, consumer electronics and audio/video devices
distributors and importers of household appliances, consumer electronics and audio/video devices
suppliers of technological solutions for traditional stores and e-commerce
trade organizations
trade associations and organizations
banks and investment funds
logistics companies
marketing agencies

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