Private label retail market in Poland

• Market value with a unique forecast prepared by PMR econometrics team based on well-proven econometric models for a five-year perspective
• Value of private label product sales by distribution channel, 2016-2026
• Analysis of the current macroeconomic situation in Poland
• Expert commentary clarifying the presented data: reasons, effects, other scenarios for the development of the private label market in Poland
• Impact of introduced legislative changes on private label retail (Family 500+ programme, Sunday trade restrictions)
• Ranking of the largest retailers on the private label market in Poland by revenue, number of shops, along with a description of expansion plans and changes in the product offer (e.g. development of non-food offer under private label in large-format shops, development of private label in different price segments)
• Sales value of private label products in individual distribution channels
• Total revenues of the 10 largest chains on the private label market in Poland
• Sales per shop
• Chain revenues from private label sales
• Number of shops per chain
• Total share of top 10 players
• Channels covered in the report: hypermarkets, supermarkets, discount shops, convenience stores, small format grocery shops
• Alternative scenarios of market growth until 2026, which estimate the impact of individual factors on the forecasted market value, prepared in collaboration with PMR econometrics team

• Overview of the Polish private label market available in food retail chains in Poland
• Original 5-year market and segment forecasts based on advanced econometric methods to help develop short- and long-term company development and sales strategies
• Comprehensive analysis of major retail chains' private label portfolio strategies, which provides an overview of the entire market and its competition.
• The report includes a detailed analysis of trends occurring along with their estimated impact on market value, as well as analysis of alternative scenarios for market development till 2026.
• Analysis of the competitive environment and major players will allow for assessment of the chances of investing in a new segment and selecting an original offer
• The report is based on PMR's consistent methodology which ensures comparability of data between individual reports

Management representatives, marketing, sales and finance directors, representing:

• Food retail chains,
• Cosmetics and pharmaceutical retail chains,
• FMCG wholesalers,
• Food manufacturers,
• Cosmetics producers,
• Packaging manufacturers,
• Manufacturers of cosmetic accessories (for hair and body),
• Component manufacturers,
• Trade organisations,
• Companies interested in learning about the profile of the Polish consumer (research, consulting, analytical companies, advertising agencies, banks, investors),
• Financial institutions, banks.