Health of Poles: attitudes towards preventive care and well-being

• A current overview of how Poles engage in health prevention – what actions they take and which services they use most frequently (data for 2024),
• A detailed assessment of the well-being of Poles – broken down into five key dimensions: social, economic, health-related, psychological, and sense of security,
• A profile of the health prevention user – who are the individuals most actively involved in taking care of their health, and how do they differ from the rest of the population,
• An overview of companies and institutions operating in the area of prevention and well-being – including a comparison of the scope of their offerings,
• An analysis of the factors influencing the development of the prevention and well-being market – from macroeconomic and demographic conditions to technological, regulatory, and supply-demand changes.

Why it’s worth investing in the report “Health of Poles: Attitudes Toward Preventive Care and Well-being 2025”:

• A comprehensive view of Poles’ attitudes toward health and prevention – reliable 2024 data showcasing real behaviors, motivations, and barriers.
• Innovative Well-being Index – a unique analytical tool measuring social, health, economic, psychological well-being and sense of security.
• Segmentation of health-conscious users – understand who engages in preventive care and how to effectively reach them.
• Market and competition overview – analysis of private players, public health services (NFZ), employer initiatives, and the role of start-ups and new technologies.
• Strategic decision-making support – helps develop products, services, communications, and investment plans.
• Practical value across multiple sectors – relevant for healthcare, HR, insurance, technology, marketing, and public administration.
• Insights into the future of prevention and well-being – analysis of demographic, regulatory, and technological trends shaping the market.
• Saves time and resources – expert, ready-to-use data instead of costly in-house research.
• Credibility and experience of the authors – created by PMR Market Experts, a company with 30 years of experience in market analysis.

The report “Health of Poles: Attitudes Toward Preventive Care and Well-being 2025” will be valuable for executives and specialists in marketing, sales, HR, strategy, and business development from the following types of companies and institutions:

• Private healthcare and preventive service providers (clinics, medical centers, diagnostic laboratories)
• Insurance companies offering health and life products
• Pharmaceutical companies and dietary supplement manufacturers
• Providers of well-being solutions for employers (e.g., benefit packages, health programs, psychological support)
• Employers and HR departments implementing well-being strategies for employees
• Start-ups and tech companies developing health and well-being tools (apps, diagnostic platforms, AI solutions in healthcare)
• Fitness chains, physiotherapy clinics, and mental health support facilities
• NGOs and foundations operating in the field of public health
• Local governments and institutions planning regional prevention programs
• Potential investors interested in the Polish health and well-being services market
• Marketing agencies serving clients in the health, prevention, and well-being sectors
• Research centers, academic institutions, and analysts focused on the health and social landscape