Dermocosmetics market in Poland

• Comprehensive market analysis – historical data and current value of the dermocosmetics market in Poland, taking into account individual segments: body care, face care, hair care, dermocosmetics for children, legs and feet, eyes and eyelids, lips, arms and hands, for men, for pregnant women and after childbirth.
• Detailed analysis of non-pharmacy sales: value and structure of dermocosmetic sales in traditional offline health and beauty stores.
• Analysis of online sales of dermocosmetics through: e-pharmacies, online stores, e-commerce platforms.
• Five-year forecasts for the entire market, pharmacy, non-pharmacy and online sales, and for individual dermocosmetic categories in pharmacies.
• Leading dermocosmetics manufacturers: profiles including information on the share in the dermocosmetics market, financial standing, bestselling products and development plans.
• Places to buy dermocosmetics in Poland, including online and non-pharmacy sales.

• Original forecasts prepared by a team of econometricians and market analysts will allow to develop a growth strategy for a company in the dermocosmetics services market
• A detailed analysis of sales channels in changing market conditions will allow to choose the optimal distribution strategy
• This publication is an essential tool for monitoring new trends in the market and assessing their impact on current and future financial performance
• Analysis of the competitive environment will allow to assess the chances of investing in a new segment and choosing an original offer
• The report also identifies potential niches, segments with high chances of success for investment, as well as areas already saturated, through detailed analysis of sales data (product strategy development)
• An essential tool in the development of pricing policy through the analysis of dermocosmetics' prices
• Analysis of marketing activities of major companies and their effects will allow comparison with competitors and selection of the most effective marketing campaign

Management representatives, marketing, sales and finance directors representing:

• manufacturers and distributors of dermocosmetics,
• cosmetics manufacturers, pharmaceutical companies and others planning to enter the dermocosmetics sector,
• distributors of dermo-cosmetics in the internet channel,
• Retail chains specializing in the sale of cosmetics or seeking to expand their portfolio with these products,
• pharmacy chains and other distributors, e.g. pharmaceutical wholesalers,
• companies looking for investment opportunities or interested in company acquisitions e.g. private equity funds,
• companies specialising in providing research, consulting and analytical services,
• chambers of commerce, industry organisations.