Cosmetics retail market in Poland

Market analysis and development forecasts for 2026-2031

See our reports

Industry Report

Retail

Cosmetics retail market in Poland

Market analysis and development forecasts for 2026-2031

Free materials of this report

More information about pricing and contents available via phone:

+48 782 011 000 sales@pmrcorporate.com

Languages available:

ENPL

Sector:

FMCG

Scope:

PL

Cosmetics retail market in Poland

Market analysis and development forecasts for 2026-2031

PMR's bestselling report provides a comprehensive overview of the cosmetics retail market in Poland. The report presents the market value and structure up to 2031, broken down by major distribution channels, as well as market analysis by product segments. The report discusses the sales value by 10 product categories, along with forecasts and the description of each segment.

The publication also includes an analysis of the behavior of consumers purchasing cosmetic products, according to their type, including natural cosmetics.

The package includes an Excel file with the most important data from the report, allowing an analysis/aggregation of the data, and the executive summary of the report presented as a PowerPoint presentation containing charts/graphics.

Get access

What information does the report include?

Market value and growth with development forecast up to 2031.
Analysis of individual market segments:
- body care
- face care
- make-up
- perfume
- hair care and styling products
- bath and shower
- oral care
- hair removal and shaving
- nail care and nail art
- hair colouring
Key trends and other factors influencing the development of the cosmetics market in Poland
Profiles of consumers buying cosmetics from particular product categories supported by the consumer survey results
Analysis of consumer behavior when purchasing natural cosmetics
Biggest players in the market, not only those specialised in selling cosmetics, along with estimated sales value of those products
Shares of individual product segments and distribution channels, including cosmetics store chains, direct selling, online channel, grocery stores and pharmacies, with forecasts up to 2031
Analysis of the macroeconomic situation with forecasts for key indicators, including GDP, inflation, wages, unemployment or exchange rates

What makes this report stand out?

A comprehensive review of the situation on the Polish cosmetics market and in all its channels, allowing assessment of the market climate and the opportunities that it provides.
PMR's proprietary 5-year forecasts for the market and its distribution channels, based on advanced econometric models, will enable you to devise a short- and long-term company development strategy, as well as a sales strategy, and to answer questions about growth prospects for particular product categories.
The discussed latest market trends are supported by the results of a consumer survey.
The report presents a complete list of major players in the market, including food companies with their estimated cosmetics sales, companies specialising in direct selling and online stores.

Who can benefit from this analysis?

Management representatives and decision-makers from marketing, sales and business development departments, representing:

Drugstore, perfume, cosmetics chains
Pharmacy chains
Cosmetics wholesalers
Food chains that offer cosmetics
Internet shops and platforms
Non-food discounters
Clothing and footwear chains that offer cosmetics
Distributors and importers of cosmetics products
Suppliers of technical solutions for shops
Investment funds, banks, financial institutions

STEP 01

Contact the seller:

Once you have selected the report you are interested in, please contact our sales team.

You will receive detailed information about the publication, price, and terms of purchase.

STEP 02

Filling out the form:

After accepting the offer, you will receive a link to the order form with a request to fill it out.

STEP 03

Finalizing your purchase:

After paying the invoice, you will receive immediate access to the report on the mypmr.pro platform, provided that the report has already been published.

In the case of pre-sale reports, publication takes place on the announced date – the material will then automatically appear in your account.