OTC market in Central Europe

• Wide geographical coverage of the Central European region, including Bulgaria, Hungary, Poland, Romania, Slovakia and the Czech Republic
• Harmonised data enabling the comparative analysis of OTC market in the aforementioned countries using statistical data, indicators, conditions, regulations and future prospects 
• Comprehensive analysis of the whole OTC market, its key segments and product categories
• Indices representing a wide variety of recent and current market elements, such as value, growth, structure, sales, as well as growth predictions for 2018 to 2023
• OTC market analysis by distribution channel and by therapeutic categories
• Bestselling over-the-counter medications and supplements 
• Manufacturing companies active on the Central European OTC markets 
• Distribution channels used on the market, including pharmacy, non-pharmacy and online sales
• Comparison of OTC market shares of the overarching pharmaceutical sectors in each country
• Sector-focused effects of price changes, Rx-OTC and OTC-Rx changes, advertising rules, recent trends, market events, regulations governing the market, and legal changes.

• Uniform format of providing country-specific data enables companies to conduct a comparative analysis of Central European OTC markets
• Reliable forecasts with explanations for market development through 2023 assists in budgeting and business planning
• Thorough analysis of market trends and events, including experienced analysts’ assessments of influence of trends and events on market dynamics 
• Expert analysis and explanations give a solid basis for creating and updating corporate strategy and sales programmes
• A wide scope of data, analysis and reviews enables the regular monitoring of the market events, trends and legal changes
• Data about distribution channels and profiles of key market players is useful while competitive environment analysis and/or distributor search.

This report meets the business information needs of strategy, development, sales and marketing managers and experts from companies such as:

• Manufacturers of the OTC products and supplements conducting business in Central Europe or considering the market entry
• Distributors of pharmaceuticals (pharmacies, non-pharmacy, e-commerce) active in Central Europe, especially in Bulgaria, Hungary, Poland, Romania, Slovakia and the Czech Republic
• Retail and wholesale sellers specialised in OTC medications and dietary supplements
• Marketing agencies, consulting companies and research institutes offering support on the Central European pharmaceutical markets
• Finance and banking companies interested in the pharma market
• Government agencies, embassy officials and educational bodies.