OTC market in Hungary

Market analysis and development forecasts for 2018-2023

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Pharma & Healthcare

OTC market in Hungary

Market analysis and development forecasts for 2018-2023

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Languages available:

ENPL

Sector:

Non-prescription products

Scope:

EU

OTC market in Hungary

Market analysis and development forecasts for 2018-2023

This analysis supplies the market data needed to view current Hungarian OTC market performance, value and forecasts in an accurate context, together with expert explanations of complex issues. It also covers a broad range of topics that includes product sales, regulation of OTC sales and advertising, analysis of trends, and the latest updates on consumer preferences with regard to medicines and dietary supplements available for purchase without a prescription.

The report also supplies forecasts for OTC market development in Hungary from 2018 to 2023.

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What information does the report include?

Market review that includes significant events, the latest updates on legal regulations with regard to OTC products manufacturing, distribution and advertising in Hungary
Detailed growth prospects for the whole OTC market and its segments (therapeutic categories) in Hungary in 2018-2023
In-depth analysis of the market impact of current trends, consumer behaviour and proposed changes to regulations on sales of OTC medicines and dietary supplements
Distribution channels analysis containing the pharmacy, non-pharmacy and internet sales
Hungary’s leading manufacturers of OTC products, their advertising expenses and activities
Analysis of the bestselling products and product categories
Consumer behaviour, preferences and attitudes toward the OTC medicines, dietary supplements and other OTC products
Review of prices of OTC products on the Hungarian market and switches from Rx to OTC and from OTC to Rx
Large collection of indicators that cover value, growth dynamics, share of OTC sales in Hungary to that of the country’s entire pharmaceutical sector, degree of saturation on this market, and explain structure of the over-the-counter market.

What makes this report stand out?

The report will support the readers while conducting a wide range of tasks both on the operational and strategic level:

Monitoring the market
Analysing competition
Budgeting and planning costs
Building strategy
Market entry planning.

Who can benefit from this analysis?

The report is an essential aid to the operations of sales and marketing, strategy and business development staff from:

Manufacturers of OTC products (medicines, dietary supplements and other products sold without prescription in pharmacies) dedicated for sale in Hungary
OTC medicines and dietary supplements wholesalers and retailers active in Hungary in the pharmacy and non-pharmacy distribution channels
E-commerce enterprises offering medicines available without prescription
Advertising companies involved in the pharmaceutical and medical business
Consultants, researchers and academic professionals
Embassies and government offices
Financial institutions and private equity funds.

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